PROI Worldwide | International public relations and global public relations companies.

2025 PROI Founders Award Recipient Announced

PROI Worldwide is delighted to announce that Richard Tsang, Chairman of Strategic Public Relations Group in Asia, has been honored with the 2025 PROI Founders Award. This prestigious accolade acknowledges his exemplary contributions and commitment to the global PR industry. Angela Scaffidi, Global Chair of PROI Worldwide and Founding Partner and Chair of SenateSHJ in Australia stated, "Richard Tsang exemplifies the spirit and vision of our community of independent communications agencies. His dedication to innovation, excellence, and collaboration has significantly enriched the PROI network and the broader industry. We are thrilled to recognise his remarkable achievements with the Founders Award."

2025 PROI Agency of the Year Awards announced

PROI Worldwide has awarded Adfactors PR Lanka Sri Lanka - APAC Region; Lansons | Team Farner - EMEA Region and RF|Binder - Americas Region. The annual PROI AOY Award is bestowed upon one agency per region, based on exceptional growth and development as an entrepreneurial communications business in the previous calendar year. Agencies were evaluated on their business strength, including revenue and new client growth, talent development, innovation and industry awards, as well as their commitment to PROI.

PROI Welcomes Ethiopia based - Zeleman - to the Global Partnership

In 2005, award-winning filmmaker Zelalem Woldemariam founded Zeleman to provide pioneering production services in Ethiopia’s small but emerging advertising industry. Today, Zeleman is Ethiopia’s leading full service communications, advertising and production agency. They employ 100+ homegrown and international professionals who push the boundaries of creativity to deliver elevated and unforgettable marketing campaigns for their clients. Through organic growth in an emerging local market, they have expanded our offerings with specialised departments established to meet the demands of a global clientele.

PROI Launches Global Transformation Report

Geopolitics. Tech disruption. Trade wars. Regulatory shifts. Rising stakeholder pressure. Today’s leaders aren’t managing one-off transformations — they’re steering through a constant state of change. That’s why we — at PROI Worldwide — are gathering senior executive insights from 25+ countries to understand the role communication plays in successful change. If you’re a CEO, board member, Head of Comms or Senior Comms consultant involved in leading transformation: ✅ Take 8 minutes for our survey ✅ Get early access to the International Transformation Report 2025 – right into your mailbox. ✅ Receive an invite to our executive-only webinar early September, featuring world-class speakers and case studies. JOIN THE SURVEY HERE: https://lnkd.in/e5EfV-4D

Partner News

El impacto de la IA en la comunicación: eficiencia, retos y nuevas oportunidades

La Inteligencia Artificial (IA) ha irrumpido con fuerza en el ámbito de la comunicación, consolidándose como una herramienta estratégica en redacciones, departamentos corporativos y agencias. Su aplicación permite agilizar procesos y optimizar tareas pero, al mismo tiempo, plantea desafíos en términos de ética, transparencia y sostenibilidad del modelo...

ATREVIA | June 19th 2025 03:48 am

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