Question 1
What key attributes are important to you when selecting a public relations
firm for needs outside of your current market (another region, city, country)?
(Please indicate priorities from 1 to 6)
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In depth-knowledge of culture, language and socioeconomic and political environments |
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Strong involvement in all aspects of the implementation of a global communications program |
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Market-based or experienced-based talent in selected markets |
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Expertise in a wide variety of industries and services |
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Ability to keep track of new trends and issues in global communications and to disseminate accurate information on those changes |
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Reputation/visibility of the firm |
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Question 2
If you had needs in markets other than your current one(s), would you tend to (* select one):
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Ask us, your current PR firm, how we would handle it |
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Automatically select a PR multinational present in various markets |
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Look directly for local firms in each individual market by yourself |
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Contact a network of independent PR firms linked together solidly entrenched in their own markets |
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Question 3
Have you ever contacted a partner or a member of a public relations network of independent firms?
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Yes
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No (* select one)
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If your answer is yes, could you explain to us the context of this contact (what services and information were you
seeking)? (* select at least one if you answered "Yes" above)
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Media relations |
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Crisis communications |
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Product launch |
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Public Relations/Public Affair Strategy |
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Event management |
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Other - please specify below: |
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How would you qualify your experience with the network of independent firms? (* select one if you answered "Yes" above)
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Very good |
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Good |
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Fair |
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Poor |
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Question 4
Have you ever contacted a partner or a member of a public relations multinational PR firms?
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Yes
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No (* select one)
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If your answer is yes, could you explain to us the context of this contact (what services and information were you
seeking)? (* select at least one if you answered "Yes" above)
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Media relations |
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Crisis communications |
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Product launch |
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Public Relations/Public Affairs Strategy |
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Event management |
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Other - please specify below: |
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How would you qualify your experience with this multinational PR firm? (* select one if you answered "Yes" above)
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Very good |
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Good |
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Fair |
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Poor |
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Question 5
Are you planning to launch any products or services during the next year in:
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| a) North America |
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Yes
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No (* select one)
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Yes
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No (* select one)
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| c) Asia |
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Yes
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No (* select one)
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Question 6
When you launch national or international communications campaigns, would you use your agency to manage the project with
the other agencies supporting the effort?
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Yes
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No (* select one)
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If not, what do you expect the public relations firm to do? (* select one if you answered "No" above)
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Strictly handle administrative aspects (budgets, contracts, professional fees) with the other firms |
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Strictly refer you to firms (partners) in other markets |
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Oversee local implementation with you |
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Question 7
When implementing a global communications program in various global markets, are you looking to the international
firm/network for: (Please rank in order of importance from 1 to 5, as 1 is very important)
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Global communications strategy |
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Strategic advice |
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Program development |
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Program implementation |
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Provide a local cultural angle to a standardized program? |
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Question 8
What is your main concern or preoccupation when trading services and goods outside your selected markets? (* select one)
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Cultural aspects and integration |
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Rules and laws of business trade |
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Marketing and launching of products |
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The corporate image of your products and company |
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Socioeconomic and political environments |
