4PR Communications, a full-service public relations agency, serves a variety
of dynamic, world-leading companies. 4PR was established in 2004 and is composed
of highly motivated communications professionals. At 4PR we are committed to
exploring new ways to create communications connections in todays cluttered and
complex markets. To us, any connection between the brand and its objective is a
potential tool. We creatively employ it to establish the strategic message and
make an impact.
4PR head office is in Cairo with a network of affiliates and associates to serve
clients' interests in the region. 4PR is a founding member of the Arabian PR
Network, a network of independent best of breed. Member agencies share a common
goal and vision. This is principally to raise the standards in their respective
markets as well as the greater region as a whole. In addition, Arabian PR
Network looks to provide their clients with on the ground local market knowledge
and expertise from an Arab perspective, but at international standards.
Services:
Strategic media relations
Crisis & issues management
Events planning & management
Corporate social responsibility
Public awareness campaigns
In 2009, 4PR established two strategic units to better serve its clients, so
providing all services in-house. This enabled enhanced confidentiality and
quality control.
The first unit is Zebra Designs; the creative arm of 4PR. Staffed with
experienced professionals from the fields of visual
communications. At Zebra Designs we can take concepts right through to the
finished article. This includes all aspects of traditional print material
and digital media. Zebra Designs is also the sole distributor of portable
branding material.
The second unit is media Eye; an online media monitoring service. media
Eye keeps watch on over 70 daily, weekly, monthly publications, radio and TV
stations, media Eye maintains full market coverage 365 days of the year.
Selection of Key Clients
Suez Canal container Terminal, SCCT
Coca - Cola
Resta Hotels and Resorts
The Egyptian Banking institute
Roche
Salec
SITA
Rotana Audio
The Ministry of Tourism-Egypt
Delta Insurance
Mars Egypt
The Egyptian Drilling Company
UNIDO
