4PR Communications, a full-service public relations agency, serves a variety of dynamic, world-leading companies. 4PR was established in 2004 and is composed of highly motivated communications professionals. At 4PR we are committed to exploring new ways to create communications connections in today’s cluttered and complex markets. To us, any connection between the brand and its objective is a potential tool. We creatively employ it to establish the strategic message and make an impact.

4PR head office is in Cairo with a network of affiliates and associates to serve clients' interests in the region. 4PR is a founding member of the Arabian PR Network, a network of independent best of breed. Member agencies share a common goal and vision. This is principally to raise the standards in their respective markets as well as the greater region as a whole. In addition, Arabian PR Network looks to provide their clients with on the ground local market knowledge and expertise from an Arab perspective, but at international standards.

Services:

• Strategic media relations
• Crisis & issues management
• Events planning & management
• Corporate social responsibility
• Public awareness campaigns

In 2009, 4PR established two strategic units to better serve its clients, so providing all services in-house. This enabled enhanced confidentiality and quality control.

• The first unit is Zebra Designs; the creative arm of 4PR. Staffed with experienced professionals from the fields of visual         communications. At Zebra Designs we can take concepts right through to the finished article. This includes all aspects of traditional print material and digital media. Zebra Designs is also the sole distributor of portable branding material.
   
• The second unit is media Eye; an online media monitoring service. media Eye keeps watch on over 70 daily, weekly, monthly publications, radio and TV stations, media Eye maintains full market coverage 365 days of the year.

Selection of Key Clients

• Suez Canal container Terminal, SCCT
• Coca - Cola
• Resta Hotels and Resorts
• The Egyptian Banking institute
• Roche
• Salec
• SITA
• Rotana Audio
• The Ministry of Tourism-Egypt
• Delta Insurance
• Mars Egypt
• The Egyptian Drilling Company
• UNIDO