Founded in 1980, Asahi Agency has been helping multinational clients gain a successful foothold in the Japanese market as a full-service marketing and communications agency.

Far beyond the scope of a consulting firm, Asahi Agency paves the way for market entry and long-term cultivation with a broad scope of services customized for the client.

With a completely bilingual and dedicated staff of 15, the Tokyo-based company has developed a long list of satisfied clients in a broad spectrum of fields, helping to open the door to Japan for companies making everything from golf clubs to sports cars, and associations promoting everything from ham to honey.

Our main services include:

• public relations
• market entry consulting and research
• sales promotion and merchandising
• representation and association management
• advertising
• website development

Company philosophy
"Wakon Yosai" or "Japanese spirit and Western intelligence"

Asahi Agency develops and implements strategies that break through cultural barriers, enabling the client to take the strengths and rresources developed in other markets and transform them to work in Japan. Our top management actively manage accounts and provide hands-on servicing to ensure successful execution of marketing strategies.

Key current and former clients
Private industry

• Alfa Romeo Motors
• All Nippon Airways
• BASF AGRO
• Ciga Hotel Chains
• Cleveland Golf
• Cramer Systems
• Etonic, Inc.
• Franklin Sports
• Herman miller
• Kemin Foods
• Mayfair Packing Company
• Mexicana Airlines
• Never Compromise (Golf putter)
• Odyssey
• Tommy Armour Golf Company
• Unibind

Government/trade organizations

• ASOEX (Chilean Exporters Association)
• Austrade (Australian Trade Commission)
• California Fig Advisory Board
• Consorzio del Prosciutto di Parma
• Mexican Government Tourism Office
• National Honey Board (U.S.)
• Pennsylvania Department of Commerce
• Wild Blueberry Association of North America
• U.S. State Regional Trading Groups
• Government of Chile, Ministry of Foreign Affairs
• Idaho Potato Commission
• Mexican Government Tourism office.

Asahi Agency is a member of the Public Relations Society of Japan and the American Chamber of Commerce in Japan, and the Japan External Trade Organization (JETRO).