Since 1991, Brown & Cohen Communications & Public Affairs Inc. has worked with over 100 organizations across Canada to provide dynamic public relations, government relations and marketing strategies. We have demonstrated the ability to achieve significant results in each of these disciplines or combine all three to benefit our clients.

Conducting campaigns with creativity, innovation and sensitivity, we have serviced companies in health care, financial services, technology, environment, hospitality and manufacturing. Our individually developed strategies communicate the value of our clients' business, products, issues and services to their target audiences.

Known for our ability to package complex issues concisely and clearly, B&C has successfully developed communications programs for internal, business-to-business, business-to-government, and business-to-consumer use.

We have full-service capabilities to conduct internal communications, national media campaigns, government and stakeholder relations, social media campaigns, media training, website and video production.

STRENGTHS:

• Former journalists and marketing professionals with a strong understanding of the news process and timing combined with creativity in telling news stories.
• Staff with over 30 years experience engaging legislators (local, provincial and federal) including key ministers, MPs, MPPs, municipal leaders, regulatory agencies, and ministry officials and staff.
• Key contacts include journalists, news directors, on-air personalities, producers, freelancers / bloggers at The Globe and Mail, National Post, Toronto Star, Canadian Business, Investment Executive, Profit, BNN, CTV, CBC

KEY SERVICES OFFERED:

• Comprehensive media relations outreach programs that include media release and opinion piece development, story creation, media list development, one-on-one contact and successful earned placement in national and local media outlets
• Comprehensive media training which includes key message development, crisis communications and on-camera techniques
• Specific reputation management programs that provide positioning, branding, and market research analysis
• Event management and sponsorship programs that take advantage of our large network of business, government and media contacts
• In government relations, we provide stakeholder positioning, issues identification, client advocacy, policy review, spokesperson training, grassroots campaigns, opinion leader research and opposition watch

ADDITIONAL SERVICES:

• Corporate Communications
• Strategic planning
• Marketing plans
• Community relations
• Stakeholder positioning

SAMPLE CLIENT LIST

• Deloitte
• Ingersoll Rand
• Prudential
• Boston Scientific
• Credit Valley Hospital
• Molsons
• City of Toronto
• Government of Canada
• Toronto Board of Trade
• Professional Engineers Ontario
• Queen's University
• Sunwing Vacations
• Manchu Wok Restaurants
• Toronto and Region Conservation

KEY CONTACTS

Howard Brown, President

· Thirty years of experience providing marketing, media and government relations solutions to companies and associations to increase their revenue and membership base
· Accredited Public Relations Professional (APR), Canadian Public Relations Society and Certified Advertising Agency Professional (CAAP) from the Institute of Canadian Advertising
· Member of Board of Governors: Mount Sinai Hospital
· Member of Board of Directors, Canadian Club of Toronto
· City of Toronto appointed Director, Metro Toronto Convention Centre (1998-2001)
· Events Chair, Member of Board of Directors, Public Affairs Association of Canada (2006-2008)
· Founder, Member of Board of Directors (2003-2010) and Fundraising Chair, Brain Injury Association of Canada; Member of Board of Directors, Ontario Brain Injury Association (1998-2005)
· Member of Board of Directors, Heart & Stroke Foundation of Ontario, Toronto Chapter (1988-1992)
· Former Marketing Director, Royal LePage Residential Real Estate Services
· Former Special Assistant, Minister of Regional Economic Expansion, Ottawa
· Former Ontario Policy Chair, Liberal Party of Canada
· Former Vice-President, Communications, Ontario Liberal Party
· Published in The Globe and Mail, Toronto Star and many other publications
· Recipient of the Canada 125 Governor-General's Medal for Community Service (1993)
· Bachelor of Journalism, Ryerson University, Toronto

Kim Cohen, CEO

· Fifteen years of experience helping businesses increase their revenue and profile through brand-building campaigns using media, government and stakeholder communications, social media, and crisis and issues management
· Works with clients across North America in the IT, health care, not-for-profit, finance, education, hospitality and manufacturing industries
· Media commentator, CTV NewsNet 2006 federal election
· Published in Marketing and Strategy magazines
· Guest lecturer at Ryerson University, Centennial College and Humber College
· Founding member, Brain Injury Association of Canada’s Hawaiian Oyster Odyssey, 2004-2007. Secured major national sponsors such as Diageo, Apotex and Bombardier. The event is now held in every province across Canada
· Board of Directors, Toronto Humane Society, newly elected 2010 board
· Board of Directors, Rotman School of Business Alumni Association, University of Toronto, 2007-2009
· Board of Directors, Big Sisters of Toronto, 1997-1999
· Member of The Toronto Board of Trade and served on the Professional Development & Management Committee
· Member, Toronto Israel Bonds Women's Division, 2009 to present, co-chaired financial forum with key media commentator Ellen Roseman of the Toronto Star
· Held communications positions at WWDB Talk Radio (an ABC Affiliate) and WPHL TV-17, both in Philadelphia
· Former communications and marketing professional for the American Red Cross, Project SEED (a U.S. national mathematics organization) and the Philadelphia Convention Center
· MBA, University of Toronto
· BA, George Washington University