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Agency Profile
Cushman/Amberg Communications is a national communications consulting firm
with strong capabilities in both public relations and public affairs.
Our agency approaches problem solving through our “Triangle” approach,
constantly refining objectives, audiences and messages to make sure our programs
are having the desired effect. We measure results based on our unique Impact
Rating: a media measurement system that focuses more on content and quality than
merely quantity of clippings.
Our success is based on our ability to work strategically with companies and
business units, offering senior counsel on a wide range of disciplines, from
business-to-business marketing to product launches to internal communications to
public affairs to crisis communications and community relations. Clients come
from industry categories as diverse as telecommunications, home improvement
retail, residential and commercial real estate, construction, state governments,
consumer products, healthcare, travel and tourism and manufacturing.
We believe that the primary reason a business or organization hires a
communications consulting firm is to drive its business. Ultimately, creative
communications is about selling something, whether that something is an idea, a
product, a service, a stock price, or a reputation. Messages are meant to move
audiences in a positive way and create change, and that is our measuring stick
for success.
The goal for us, therefore, is to increase a company's bottom line through
building credibility among third-party influencers, implementing influential
events and developing groundbreaking stories in the media. By doing this, we
become valuable business partners and feel a true commitment to the success of
the companies we serve.