Agency Profile
Informedia Communications AB is a full service Public Relations Agency based in Stockholm, Sweden with the Nordic market as our target. The firm was founded in 1994 and currently has a team of ten full-time employees. We also have an extensive network of freelance journalists and translators, as well as specialists in various PR and technical fields.

Our prime focus is media relations and strategic communications. It is important for us that PR tools are included as an integral part of a comprehensive plan for the company’s total market communication.

We aim to work as a strategic partner with our clients. During the first meetings with the client we formulate the goal for the PR action. Our prime focus is the inclusion of Public Relations activities as an integral part of total market communication. A well-defined working platform is then drafted, which is the base for the PR plan. The PR work is implemented according to a fixed time schedule, in close co-operation with the client. Follow-up activities are conducted at given intervals.

Informedia specialises in the following PR areas:

• Strategic Communication
• Media relations
• Investor relations
• Communications training
• Marketing communication
• Technical communication
• Lobbying
• News Inpress (International press campaigns)

Through our service, News Inpress, we enable our clients to distribute news about their products to the international trade press. We manage campaigns "from start to finish" or handle certain selected parts of the campaign.

Informedia has built up its own database covering the international trade and daily press, from which we can select magazines appropriate magazines for our clients´ product news. Our database is focused on the press in Europe, but we have access to information on magazines throughout the world.

Some of Informedia’s clients include:

• Association of Swedish Patent Attorneys
• Bahco Tools
• Briggs & Stratton
• Hitachi DMG
• Kährs (Parquet flooring)
• SSAB- Swedish Steel
• Stockholm International Fairs
• Swedish Boating office
• Tourism New Zealand
• Whirlpool
• Öhrlings PricewaterhouseCoopers