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Integral PR Services Private Limited, established in 1994, is
one of India's widest networked public relations agencies with a proven
expertise in strategizing and implementing media plans for diverse clients so as
to achieve their desired awareness levels and image perception.
With New Delhi as its headquarters, IPR's staff of 47, representing a
cross-section of skills required to meet all challenges and opportunities.
is spread across offices in Mumbai, Bangalore, Ahmedabad, Chandigarh, Chennai, Kolkata and Hyderabad.
The firm has affiliates in Vishakhapatnam, Kochi, Goa, Lucknow, Bhuvaneshwar,
Guwahati, Nagpur and Jaipur.
PHILOSOPHY & APPROACH TO IMAGE MANAGEMENT & PUBLIC
RELATIONS
“A wise man will make more opportunities than he finds.” - Francis Bacon
This is the belief, mission and endeavor of IPR. Even when
constraints seem overwhelming, we, through our integrated communication and
consultancy services, create prospects for a positive outcome. As a philosophy,
IPR passionately believes in being identified with its client’s bottom-line
rather than as a cost.
IPR assists clients in addressing their interests with various significant
constituencies such as Media, Opinion Makers, Government / Policymakers,
Stakeholders among others with 360 vision.
IPR’s media relations go beyond mere press releases into a core strategy that
addresses the media as an audience itself. This approach has proved useful in
developing the image and perception of clients with target audiences. This
strategy has produced measurable results in crisis management on highly
sensitive issues for clients besides assisting in positioning clients as thought
leaders – a credibility building exercise given the relevance of the
intellectual quotient. We strongly believe that perception and reputation go
hand in hand and this can determine the sustainability of a business as well as
its death.
The firm has been associated with some of the best-known brand launches in
India. This media exposure has resulted in unprecedented marketing
communications support that has helped extend the value of client's advertising
Dollar.
IPR is able to manage multiple constituencies as part of its “Focal Point
Management” approach, by providing a focused edge in the management of media,
which is generally of prime concern, particularly to foreign entrants into India
and Indian companies faced with issues having manifold dimensions. A deep
understanding of how media functions and an appreciation of the psyche of
journalists, as essential for effective media management, form the backbone of
IPR’s strengths.
FOCAL POINT MANAGEMENT MODEL – A 360 Approach
Integral PR adopts an approach utilizing appropriate communication solutions through its various services to effectively develop the profile, market presence and brand equity of its clients in key domains such as the Media, Government and the world of business and finance.
Our expertise and initiatives ensure that the business plans of our clients are not vitiated by public policy, but we endeavour to have public policy amended suitably to be in sync with the clients’ needs and objectives.
Through our relationships with our clients, we are able to effectively create inter-client linkages and synergies to address multi-faceted issues, without any conflicts of interest
We are adept at devising customized solutions for our diverse clients, enabling us to deal with a wide range of sectors and requirements
We dedicate a team of professionals for strategy implementation led by a senior consultant under the direction of our management, for each assignment. Our teams are allocated with the intention of harmonising client objectives and requirements with our resources, skills and experience.
Integral PR recognizes that it is very important to work with the “system” in India, not just individuals
CAPABILITIES & EXPERTISE
Integral PR provides consultancy in the area of strategy formulation and
implementation covering the following activities :
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Multi-Constituency Management
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Public Relations and Marketing Support
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Media Relations
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Corporate Communications
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Strategic Brand Reinforcement
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Positioning
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Image and Perception Management
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Crisis Management
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Information Services
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News, Research & Analysis
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Industry Tracking