Established in 1995, Strategic Public Relations Group (“SPRG”) is the largest
Asian independent public relations network and the largest public relations
consultancy in Hong Kong. It has been named “Hong Kong Consultancy of the Year”
according to the Holmes Report’s Asian Consultancy Report Card 2009. It is also
“The Most Influential Public Relations Consultancy in the PRC” in 2009.
With over 240 professionals, we provide a comprehensive suite of world-class
public relations services including investor relations, IPO management,
corporate communications for financial institutions and associations as well as
brand building. What’s more, our marketing communications capabilities extend to
the M.I.C.E., IT, healthcare and pharmaceutical industries, digital media,
lifestyle and fashion, sports, hospitality and tourism along with the property
development sector. Still other services that the Group provides expert services
in include product promotions, CSR communications, corporate affairs, media
relations, event management, issue/crisis management as well as editorial
support and collateral productions.
Here in Taiwan, we work as strategic partner with many internationally renowned
corporations, successfully carrying out numerous corporate and marketing
communications programmes as well as the promotion of CSR. Reflecting the
expanse of our capabilities, we are especially strong in the healthcare,
pharmaceutical, consumer and FMCG products. Indeed, the extensive client list
and accolades and awards earned prove that the corporate belief which permeates
all our endeavours is correct: run local offices with local talent yet do so
with regional support.
Our Anchor Clients
• Adidas Taiwan Limited
• Baxter Healthcare Ltd.
• BOTOX
• Brands
• China Trust Commercial Bank
• Novartis (Taiwan) Co., Ltd.
• Procter & Gamble Taiwan Limited
• SIEMENS
• The Bankers Association of Republic of China
• Wyeth
Accordingly, we invest heavily in people for it is our belief that quality staff
is the key to success. We see professionalism, dedication and know-how as
essential elements in the provision of tailored solutions that address clients’
needs. All our people are well experienced in related practices and have the
professional standings to support their judgments. Our clients are our partners
and we work closely with them and grow with them. We have international exposure
and local connections, we know the market and culture, and we know how to work
together to achieve optimum results.
Awards • “Hong Kong Consultancy of the Year” – Asian Consultancy Report Card
2009 by the Homles Report
• “The Most Influential Public Relations Consultancy in the PRC” in 2009 by the
PRC Management Science Research Institute and the Association for the Promotion
of Competitiveness of PRC Enterprises
• “No. 1 PR Adviser to Asia-Pacific Mid-Market M&A: Volume” by mergermarket
(2008 and 1H 2009)
• “Finalist – Mid-sized Network of the Year” by 2007 Asia Pacific PR Awards
• “Finalist – Mid-sized Network of the Year” by 2006 Asia Pacific PR Awards
Awards received by Chairman and Managing Director of
SPRG – Mr. Richard Tsang • “The 2nd Excellence in Achievement of World Chinese Youth
Entrepreneurs” by the Yazhou Zhoukan and World Federation of Chinese
Entrepreneurs Organisation
• “The Most Outstanding Professionals in the Public Relations Sector” in 2009 by
the PRC Management Science Research Institute and the Association for the
Promotion of Competitiveness of PRC Enterprises
• 2008 Great Wall “Champion of Patriotic”
• “Outstanding Leaders of Reform & Innovation” by China International Economic
Development Research Centre
• “China Enterprise Award for Creative Businessmen” by China Marketing
Association and China Enterprise News
• “The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award” by the
Institute of Industrial Economics of Chinese Academy of Social Services and the
China Development Research Institution, et al.
• “Young Entrepreneur of the Year” by DHL/SCMP Hong Kong Business Awards 2003
Awards received by Taiwan office • “Corporate Social Responsibility Campaign of the Year 2008 – Help
Children Grow Healthily – Reach New Heights Campaign – Honourable Mention” by
2008 Asia Pacific PR Awards
• 2008 P&G Taiwan Magic PR Award – The Best PR Project
• “Product Brand Development Campaign of the Year 2007 – Pampers Glory PR
Campaign – Certificate of Excellence” by 2007 Asia Pacific PR Awards
• 2007 P&G Taiwan Magic PR Award – The Best PR Project
• 2006 P&G Taiwan Magic PR Award – The Best PR Partner – Ms. Winnie Huang
