Established in 1995, Strategic Public Relations Group (“SPRG”) is the largest Asian independent public relations network and the largest public relations consultancy in Hong Kong. It has been named “Asia Pacific Network of the Year” by Campaign Asia-Pacific PR Awards 2010, “Local Hero of the Public Relations Agency of the Year” & “Local Hero of the Media Relations Agency of the Year” by Marketing Magazine in 2010, “Hong Kong Consultancy of the Year” according to the Holmes Report’s Asian Consultancy Report Card 2009. It is also “The Most Influential Public Relations Consultancy in the PRC” in 2009.

With over 260 professionals, we provide a comprehensive suite of world-class public relations services including investor relations, IPO management, corporate communications for financial institutions and associations as well as brand building. What’s more, our marketing communications capabilities extend to the M.I.C.E., IT, healthcare and pharmaceutical industries, digital media, lifestyle and fashion, sports, hospitality and tourism along with the property development sector. Still other services that the Group provides expert services in include product promotions, CSR communications, corporate affairs, media relations, event management, issue/crisis management as well as editorial support and collateral productions.

Here in Taiwan, the award winning team works as strategic partner with many internationally renowned corporations, successfully carrying out numerous corporate and marketing communications programmes as well as the promotion of CSR. Reflecting the expanse of our capabilities, we are especially strong in the healthcare, pharmaceutical, consumer and FMCG products. Indeed, the extensive client list and accolades and awards earned prove that the corporate belief which permeates all our endeavours is correct: run local offices with local talent yet do so with regional support.

Our Services
• Corporate/consumer marketing
• Brand communications
• CSR communications
• Healthcare/pharmaceutical marketing
• IT/3C marketing
• FMCG marketing
• Community programmes/government relations
• Financial communications/investor roadshow

Our Anchor Clients
• Adidas Taiwan Limited
• Baxter Healthcare Ltd.
• BOTOX
• Brands
• China Trust Commercial Bank
• Glaxosmithkline Far East B.V., Taiwan Branch (Netherlands)
• Health Foundation of Millenary Love
• Kraft Foods Taiwan Limited
• Novartis (Taiwan) Co., Ltd.
• Procter & Gamble Taiwan Limited
• Ronald McDonald House Charities, Taiwan
• Siemens
• Sony CSR campaign
• The 26th Light up a life - China Trust charity foundation
• The Bankers Association of Republic of China
• The Lindt & Sprüngli Group
• Uni-President Enterprises Corp.
• Wyeth
• Yahoo! Taiwan e-commerce – Y! Auction, Y! Shopping and Y! Store Market Place

Accordingly, we invest heavily in people for it is our belief that quality staff is the key to success. We see professionalism, dedication and know-how as essential elements in the provision of tailored solutions that address clients’ needs. All our people are well experienced in related practices and have the professional standings to support their judgements. Our clients are our partners and we work closely with them and grow with them. We have international exposure and local connections, we know the market and culture, and we know how to work together to achieve optimum results.

Awards
• “Asia Pacific Network of the Year” by Campaign Asia-Pacific PR Awards 2010
• “Local Hero of the Public Relations Agency of the Year” – Agency of the Year 2010 by Marketing Magazine
• “Local Hero of the Media Relations Agency of the Year” – Agency of the Year 2010 by Marketing Magazine
• “Hong Kong Consultancy of the Year” – Asian Consultancy Report Card 2009 by the Homles Report
• “The Most Influential Public Relations Consultancy in the PRC” in 2009 by the PRC Management Science Research Institute and the Association for the Promotion of
   Competitiveness of PRC Enterprises
• “No. 1 PR Adviser to Asia-Pacific Mid-Market M&A: Value” by mergermarket 2009
• “No. 1 PR Adviser to Asia-Pacific Mid-Market M&A: Value” by mergermarket 2008
• “Award – Financial Communications Campaign of the Year” (United Company RUSAL Plc) by Campaign Asia-Pacific PR Awards 2010
• “Certificate of Excellence – Corporate – Financial Communications Campaign of the Year” by 2009 Asia Pacific PR Awards
• “Finalist – Mid-sized Network of the Year” by 2007 Asia Pacific PR Awards
• “Finalist – Mid-sized Network of the Year” by 2006 Asia Pacific PR Awards

Awards received by Chairman and Managing Director of SPRG – Mr. Richard Tsang
• “The 2nd Excellence in Achievement of World Chinese Youth Entrepreneurs” by the Yazhou Zhoukan and World   Federation of Chinese Entrepreneurs Organisation
• “The Most Outstanding Professionals in the Public Relations Sector” in 2009 by the PRC Management Science Research Institute and the Association for the Promotion of
    Competitiveness of PRC Enterprises
•  2008 Great Wall “Champion of Patriotic”
• “Outstanding Leaders of Reform & Innovation” by China International Economic Development Research Centre
• “China Enterprise Award for Creative Businessmen” by China Marketing Association and China Enterprise News
• “The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award” by the Institute of Industrial Economics of Chinese Academy of Social Services and the China
    Development Research Institution, et al.
• “Young Entrepreneur of the Year” by DHL/SCMP Hong Kong Business Awards 2003

Awards received by Taiwan office
• “Best Integrated Marketing Case in PR Campaign, 2010 P&G PR Magic Summit” by Procter & Gamble Taiwan Limited
• “Certificate of Excellence of the Corporate Social Responsibility Campaign of the Year – Social Education & Philanthropy Awards” (Uni-President Health Foundation of Millenary
    Love in 2010) by Campaign Asia-Pacific PR Awards 2010
• “Finalist – Corporate Social Responsibility Category” (P& G Six Minutes Protect a Life) by 2009 SABRE Awards
• “Corporate Social Responsibility Campaign of the Year 2008 – Help Children Grow Healthily – Reach New Heights Campaign – Honourable Mention” by 2008 Asia Pacific PR
    Awards
•  2008 P&G Taiwan Magic PR Award – The Best PR Project
• “Product Brand Development Campaign of the Year 2007 – Pampers Glory PR Campaign – Certificate of Excellence” by 2007 Asia Pacific PR Awards
•  2007 P&G Taiwan Magic PR Award – The Best PR Project
•  2006 P&G Taiwan Magic PR Award – The Best PR Partner – Ms. Winnie Huang