|
|
|
Other Location:
Taipei, Taiwan
Established in 1995, Strategic Public Relations Group (“SPRG”) is the largest
Asian independent public relations network and the largest public relations
consultancy in Hong Kong. It has been named “Asia Pacific Network of the Year”
by Campaign Asia-Pacific PR Awards 2010, “Local Hero of the Public Relations
Agency of the Year” & “Local Hero of the Media Relations Agency of the Year” by
Marketing Magazine in 2010, “Hong Kong Consultancy of the Year” according to the
Holmes Report’s Asian Consultancy Report Card 2009. It is also “The Most
Influential Public Relations Consultancy in the PRC” in 2009.
With over 260 professionals, we provide a comprehensive suite of world-class
public relations services including investor relations, IPO management,
corporate communications for financial institutions and associations as well as
brand building. What’s more, our marketing communications capabilities extend to
the M.I.C.E., IT, healthcare and pharmaceutical industries, digital media,
lifestyle and fashion, sports, hospitality and tourism along with the property
development sector. Still other services that the Group provides expert services
in include product promotions, CSR communications, corporate affairs, media
relations, event management, issue/crisis management, media and presentation
skills training as well as editorial support and collateral productions.
Apart from leading the IPO communications market (completed over 200 IPO
communications projects. Since 2000, claiming an average of around 25% market
share each year), SPRG also has a portfolio of retainer clients comprising of
over 150 companies in Hong Kong – the largest among the Territory’s PR agencies.
Backed by professionals with extensive experience in financial media, financial
analysis, accounting, banking, public relations and marketing, our 140-strong
Hong Kong team is ready to provide clients with tailored investor and public
relations services including “talk of the town” events that help achieve their
marketing and promotional objectives.
Our Services
• Investor relations and financial communications
• IPO communications
• Corporate/consumer marketing
• Brand communications
• CSR communications
• IT marketing
• FMCG marketing
• Issue/crisis management
• Media skills training
Our Anchor Clients
• AEON Stores (Hong Kong) Co., Ltd.
• ASM Pacific Technology Ltd.
• AXA China Region Ltd.
• AXA General Insurance Hong Kong Ltd.
• Bank of China Ltd.
• BEA Union Investment Management Ltd.
• China BlueChemical Ltd.
• China Gas Holdings Ltd.
• China Mengniu Dairy Co. Ltd.
• China Nickel Resources Holdings Co Ltd.
• China Water Industry Group Ltd.
• China WindPower Group Ltd.
• CITIC 1616 Holdings Ltd.
• CITIC Securities International Co Ltd.
• CVM Minerals Ltd.
• Dah Chong Hong Holdings Ltd.
• Double A Holdings Ltd.
• Dynasty Fine Wines Group Ltd.
• Fuji Xerox Printers
• Galaxy Casino & Resort
• Hong Kong Deposit Protection Board
• Hong Kong Science and Technology Parks Corporation
• Institute of Financial Planners of Hong Kong
• K.Wah Group
• KFC (Birdland HK)
• Lenovo Group Ltd.
• London Business School
• Melco International Development Ltd.
• MFS Investment Management
• Mongolia Energy Corporation Ltd.
• Pfizer Corporation Hong Kong Limited
• Procter & Gamble Hong Kong Ltd.
• Road Safety Council
• Sarasin Rabo Investment
• SOHO China Ltd.
• Southern District Office
• SouthGobi Resources Ltd.
• Techtronic Industries Co. Ltd
• The Dairy Farm Company Ltd. ("IKEA")
• The Hong Kong Institute of Directors
• Tianjin Port Development Holdings Ltd.
• UC RUSAL
• Xinyi Glass Holdings Ltd.
• ZTE Corporation
We invest heavily in people for it is our belief that quality staff is the key
to success. We see professionalism, dedication and know-how as essential
elements in the provision of personalised solutions that address clients’ needs.
All our people are well experienced in related practices and have duly earned
the necessary qualifications to support their judgements. In fact, we stand
alone in the industry, possessing such professional standings as CFA, CPA, CPE,
CFC, FCCA and Master degree, etc. Our clients are our partners and we work
closely with them and grow with them. We have international exposure and local
connections, we know the market and culture, and we know how to work together to
achieve optimum results.
Awards
• “Asia Pacific Network of the Year” by Campaign Asia-Pacific PR Awards 2010
• “Local Hero of the Public Relations Agency of the Year” – Agency of the Year
2010 by Marketing Magazine
• “Local Hero of the Media Relations Agency of the Year” – Agency of the Year
2010 by Marketing Magazine
• “Hong Kong Consultancy of the Year” – Asian Consultancy Report Card 2009 by
the Homles Report
• “The Most Influential Public Relations Consultancy in the PRC” in 2009 by the
PRC Management Science Research Institute and the Association for the Promotion
of
Competitiveness of
PRC Enterprises
• “Award – Financial Communications Campaign of the Year” (United Company RUSAL
Plc) by Campaign Asia-Pacific PR
Awards 2010
• “Certificate of Excellence of the Corporate Social Responsibility Campaign of
the Year – Social Education & Philanthropy
Awards” (Uni-President Health Foundation of Millenary Love in 2010
by Campaign Asia-Pacific PR Awards 2010
• “Best Integrated Marketing Case in PR Campaign, 2010 P&G PR Magic Summit” by
Procter & Gamble Taiwan Limited
• “No. 1 PR Adviser to Asia-Pacific Mid-Market M&A: Value” by mergermarket 2009
• “No. 1 PR Adviser to Asia-Pacific Mid-Market M&A: Value” by mergermarket 2008
• “Certificate of Excellence – Corporate – Financial Communications Campaign of
the Year” by 2009 Asia Pacific PR Awards
• “Finalist – Mid-sized Network of the Year” by 2007 Asia Pacific PR Awards
• “Finalist – Mid-sized Network of the Year” by 2006 Asia Pacific PR Awards
Awards received by Chairman and Managing Director of
SPRG – Mr. Richard Tsang
• “The 2nd Excellence in Achievement of World Chinese Youth Entrepreneurs” by
the Yazhou Zhoukan and World
Federation of Chinese Entrepreneurs Organisation
• “The Most Outstanding Professionals in the Public Relations Sector” in 2009 by
the PRC Management Science Research
Institute and the Association for the Promotion of
Competitiveness of PRC Enterprises
• “The Outstanding Entrepreneurship Award” and “The Investment In People Award”
by Asia Pacific Entrepreneurship
Award 2009
• 2008 Great Wall “Champion of Patriotic”
• “Outstanding Leaders of Reform & Innovation” by China International Economic
Development Research Centre
• “China Enterprise Award for Creative Businessmen” by China Marketing
Association and China Enterprise News
• “The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award” by the
Institute of Industrial Economics of
Chinese Academy of Social Services and the China Development
Research Institution, et al.
• “Young Entrepreneur of the Year” by DHL/SCMP Hong Kong Business Awards 2003