Unit A, 29/F, Admiralty Centre I, 18 Harcourt Road
Hong Kong, Special Administrative Region, China
Country Code: 852
(T) 2864 4818, (F) 2114 4948
Other Location:
Taipei, Taiwan
Established in 1995, Strategic Public Relations Group (“SPRG”) is the largest
Asian independent public relations network and the largest public relations
consultancy in Hong Kong. It has been named “Hong Kong Consultancy of the Year”
according to the Holmes Report’s Asian Consultancy Report Card 2009. It is also
“The Most Influential Public Relations Consultancy in the PRC” in 2009.
With over 240 professionals, we provide a comprehensive suite of world-class
public relations services including investor relations, IPO management,
corporate communications for financial institutions and associations as well as
brand building. What’s more, our marketing communications capabilities extend to
the M.I.C.E., IT, healthcare and pharmaceutical industries, digital media,
lifestyle and fashion, sports, hospitality and tourism along with the property
development sector. Still other services that the Group provides expert services
in include product promotions, CSR communications, corporate affairs, media
relations, event management, issue/crisis management, media and presentation
skills training as well as editorial support and collateral productions.
Apart from leading the IPO communications market (completed 200 IPO
communications projects. Since 2000, claiming an average of around 30% market
share each year), SPRG also has a portfolio of retainer clients comprising of
over 150 companies in Hong Kong – the largest among the Territory’s PR agencies.
Backed by professionals with extensive experience in financial media, financial
analysis, accounting, banking, public relations and marketing, our 120-strong
Hong Kong team is ready to provide clients with tailored investor and public
relations services including “talk of the town” events that help achieve their
marketing and promotional objectives.
Our Services • Investor relations and financial communications
• IPO communications
• Corporate/consumer marketing
• Brand communications
• CSR communications
• IT marketing
• FMCG marketing
• Issue/crisis management
• Media skills training
Our Anchor Clients • A8 Digital Music Holdings Ltd.
• AEON Stores (Hong Kong) Co., Ltd.
• ASM Pacific Technology Ltd.
• AXA China Region Ltd.
• Bank of China Ltd.
• China BlueChemical Ltd.
• China Communications Services Corporation Ltd.
• China Gas Holdings Ltd.
• China Mengniu Dairy Co. Ltd.
• China Nickel Resources Holdings Co Ltd.
• China Water Industry Group Ltd.
• China WindPower Group Ltd.
• CITIC 1616 Holdings Ltd.
• CVM Minerals Ltd.
• Dah Chong Hong Holdings Ltd.
• Dynasty Fine Wines Group Ltd.
• Fuji Xerox Printers
• Galaxy Casino & Resort
• Hong Kong Deposit Protection Board
• Hong Kong Science and Technology Parks Corporation
• Institute of Financial Planners of Hong Kong
• K.Wah Group
• KFC (Birdland HK)
• Lenovo Group Ltd.
• Melco International Development Ltd.
• Mongolia Energy Corporation Ltd.
• Road Safty Council
• Sarasin Rabo Investment
• Semiconductor Manufacturing International Corp.
• Techtronic Industries Co. Ltd
• The Hong Kong Institute of Directors
• Tianjin Port Development Holdings Ltd.
• UC RUSAL
• Xinyi Glass Holdings Ltd.
• ZTE Corporation
• Zurich International Life Ltd.
We invest heavily in people for it is our belief that quality staff is the key
to success. We see professionalism, dedication and know-how as essential
elements in the provision of personalised solutions that address clients’ needs.
All our people are well experienced in related practices and have duly earned
the necessary qualifications to support their judgements. In fact, we stand
alone in the industry, possessing such professional standings as CFA, CPA, CPE,
CFC, FCCA and Master degree, etc. Our clients are our partners and we work
closely with them and grow with them. We have international exposure and local
connections, we know the market and culture, and we know how to work together to
achieve optimum results.
Awards • “Hong Kong Consultancy of the Year” – Asian Consultancy Report Card
2009 by the Homles Report
• “The Most Influential Public Relations Consultancy in the PRC” in 2009 by the
PRC Management Science Research Institute and the Association for the Promotion
of Competitiveness of PRC Enterprises
• “No. 1 PR Adviser to Asia-Pacific Mid-Market M&A: Volume” by mergermarket
(2008 and 1H 2009)
• “Finalist – Mid-sized Network of the Year” by 2007 Asia Pacific PR Awards
• “Finalist – Mid-sized Network of the Year” by 2006 Asia Pacific PR Awards
Awards received by Chairman and Managing Director of
SPRG – Mr. Richard Tsang • “The 2nd Excellence in Achievement of World Chinese Youth
Entrepreneurs” by the Yazhou Zhoukan and World Federation of Chinese
Entrepreneurs Organisation
• “The Most Outstanding Professionals in the Public Relations Sector” in 2009 by
the PRC Management Science Research Institute and the Association for the
Promotion of Competitiveness of PRC Enterprises
• 2008 Great Wall “Champion of Patriotic”
• “Outstanding Leaders of Reform & Innovation” by China International Economic
Development Research Centre
• “China Enterprise Award for Creative Businessmen” by China Marketing
Association and China Enterprise News
• “The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award” by the
Institute of Industrial Economics of Chinese Academy of Social Services and the
China Development Research Institution, et al.
• “Young Entrepreneur of the Year” by DHL/SCMP Hong Kong Business Awards 2003
