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Crenshaw Communications: How Good PR Builds Competitive Advantage for Startups

Building competitive advantage using PR programs comprised of media relations, reputation management, brand positioning, and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. Many companies operate in a crowded environment prone to fast changes and quick obsolescence. While solid business strategy and a good marketing plan... Read more The post How Good PR Builds Competitive Advantage for Startups appeared first on Crenshaw Communications. ... more »


Posted February 22nd 2018 5:12 pm

fischerAppelt AG: Zweistelliges Wachstum in 2017

Heutzutage haben Entscheider in Marketing und Kommunikation mit immer wieder neuen und komplexeren Handlungsoptionen zu tun. Vom 280-Zeichen-Tweet bis zum Softwareprojekt – deshalb lautet die entscheidende Frage: „Wie geht das zusammen?“ An der Antwort arbeiten wir seit Jahren sehr... more »


Posted February 21st 2018 6:08 am

Jackson Spalding: How 2007 Changed Marketing Forever

Have you ever thought about how the year 2007 changed the world? Probably not. But it did – in major…Read More › The post How 2007 Changed Marketing Forever appeared first on Jackson... more »


Posted February 20th 2018 5:49 pm

Atrevia (Spain): Ocho ‘soft skills’ que abrillantarán tu currículum

Traducido al castellano como habilidades blandas, el término inglés soft skills hace referencia a las habilidades que se relacionan con […] La entrada Ocho ‘soft skills’ que abrillantarán tu currículum aparece primero en ... more »


Posted February 20th 2018 6:48 am

Wildfire: Snapchat: when change hinders brand relations

In my very first blog for Wildfire I wrote on how the Instagram story function was likely to take over from Snapchat as the people’s The post Snapchat: when change hinders brand relations appeared first on ... more »


Posted February 16th 2018 4:21 am

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