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Crenshaw Communications: 7 Common PR Storytelling Sins

Most of the stories that PR and marketing professionals tell on behalf of the brands they represent fall into one of the classic story categories. Christopher Booker’s Seven Basic Plots, which has been adapted by major advertising creative directors like TBWA’s Rob Schwartz, outlines some of the most common. They range from the ever-powerful David vs... Read moreThe post 7 Common PR Storytelling Sins appeared first on Crenshaw Communications.... more »


Posted August 31st 2014 9:35 am

Wellcom: Résultats semestriels Oney Banque Accord : De belles performances commerciales et un Résultat en nette progression

Résultats semestriels Oney Banque Accord : De belles performances commerciales et un Résultat en nette progression Oney Banque Accord a réalisé un bon premier semestre 2014, avec un PNB en progression de 2,7% par rapport à juin 2013 et un Résultat Net en progression de 20% (hors effet cession titres Nectar Italie en 2013). La maîtrise... more »


Posted August 29th 2014 5:47 am

Mostra: Can we do it ? Yes we Cannes !

Its summer, and ICF Mostra’s feeling the heat – of the competition. On 12 August, we have been awarded a coveted Dolphin for five videos that we submitted to the 5th edition of the prestigious Cannes Corporate Media & TV Awards. No mean feat when you consider that, this year, the Awards received a record 725 entries for all over the world! And in just under... more »


Posted August 14th 2014 8:52 am

MAGNUS Investor Relations + Corporate Communication: Video Killed the Radio Star

Video is a naturally engaging medium and, in an age of information overload, it’s now fundamental for businesses to offer content that is relevant and easy to digest. As a result, online video distribution has become an increasingly important marketing communication tool for both internal and external communication and with the new generation of high-speed... more »


Posted August 11th 2014 11:54 pm

int/ext Communications AG: Ferring Pharmaceuticals’ Communications Network experiences intensive media training

Ferring Pharmaceuticals’ Communications Network experiences intensive media... more »


Posted July 15th 2014 6:00 pm

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