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  • fischerAppelt AG: Gefühlte Wahrheiten und gefährliche Influencer

    Es gab mal Zeiten, da haben Menschen ihr Leben lang eine Zeitung abonniert. Die ackerten sie am Frühstückstisch durch, zerfledderten sie in der U-Bahn, rissen tolle Texte raus und legten sie Kollegen auf den Schreibtisch oder hefteten sie an eine Pinnwand. Eine Zeitung war wie ein Glaubensbekenntnis, zwar nicht so sakrosankt wie der Fußballverein, aber man blieb doch meist beim... more »

    March 24th 2017 12:15 pm

  • Crenshaw Communications: Influencer Marketing For B2B Brands

    Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations, too. The names may not be as glamorous, but the impact is real. Here’s why. Most B2B companies operate in a competitive category characterized... Read more The post Influencer Marketing For B2B Brands appeared first on Crenshaw Communications. ... more »

    March 23rd 2017 7:02 pm

  • Finn Partners: Americans Split on Political Impact of Social Media

    New Research by Finn Partners Shows Impact of Social Media on Public Policy Outcomes, Presidential Election.  ... more »

    March 23rd 2017 12:00 am

  • Atrevia (Spain):  Las emociones se contagian

    El pathos aristotélico, la pasión, los sentimientos, la parte emocional del individuo es un elemento fundamental en la comunicación, por […] La entrada  Las emociones se contagian aparece primero en ... more »

    March 21st 2017 7:12 am

  • ICF Mostra: ICF Mostra helps say 'Happy birthday Erasmus+!'

    In January, ICF Mostra along with the Directorate-General for Education and Culture (DG EAC) kicked off a one-year campaign to celebrate the 30th anniversary of the Erasmus+ programme. Erasmus has been, by far, the most successful and representative programme of the European Union and the 9 million-strong Erasmus generation represents a true sense of inclusive European... more »

    March 2nd 2017 5:58 am

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