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"On occasion of the trade fair Arab Health 2011, held in Dubai, the PROI partnership helped us to position Berlin Brandenburg among the Middle East target audience as a modern and sophisticated site for healthcare tourism. fischerAppelt was our communications partner in Berlin and engaged the PROI partner Active PR to coordinate local media relations in the Middle East. This approach was seamless and resulted in a great outcome."

Christoph Lang
Head of Communications and PR
Berlin Partner