AT A GLANCE
New Zealand's PROI partner Senate has offices in the largest metropolitian city, Auckland, as well as the nation's capital, Wellington.
With just over 4million people living in the two main Islands, there is an adage that New Zealand only has three degrees of separation. The main business language is english and the country is usually described as "an easy place to do business in".
Corporate reputation is acknowledged by 92 per cent of New Zealand CEOs as being a primary asset, with 80 per cent of them saying there has been an increase in the number of risks affecting their organisation's reputation. Sixty per cent of CEO's believe it is harder now to manage reputation than three years ago.
Reputational risk management is a key issue for CEO and directors and increasingly, they are looking for assistance to ensure their presence in the New Zealand market is as effective as it can be.
