PUBLISHED ARTICLES

Conflicto AENA: cómo convertir una crisis en una oportunidad
Inforpress (Spain)
Top Comunicación & RR.PP | 12/03/2011
Grupo Inforpress y AENA crearon un canal twitter para informar de la crisis. A las pocas horas de su constitución, @aenainformacion ya tenía más de...

A Flat World Splinters
Gibbs & Soell Public Relations, PROI Partners: Jeff Altheide, Gibbs & Soell, and Sharif Rangnekar, Integral PR
The Business Standard (India) | March 6, 2011
The Web no longer offers a single monolithic global audience, but is an increasingly fragmented domain driven by overlapping technological, economic and social influences.

Is it Really Important To Your Brand To Do Good?
Red Public Relations, PROI Partner: Fleur Madden-Topley, President, Red PR, fleur@redpr.com.au
The Business Standard | 2011
You think you are doing it all. As a company you are killing it on the communications front. But have you considered your corporate social...

Apples and Pears
PROI Worldwide, Nancy Bacher Long, Former Vice-President, The Americas, PROI
Communiqué | Spring 2003
When it comes to selecting an agency, a marketer can go down the network route or the multinational route. Both offer distinct advantages but what...

Buyouts
Broadgate Consultants, LLC, Thomas C. Franco
Thomas C. Franco, Former Chairman and CEO, Broadgate Consultants Inc. | August 25, 2003
The six most unsettling words that any business executive can ever hear from Capitol Hill are "Something needs to be done about..."

"For our international campaign "be Berlin", fischerAppelt, relations, PROI's Partner in Germany and their international PROI partners supported us in event planning and media relations to position the City of Berlin around the globe. fischerAppelt coordinated local outreach with its PROI partners in various markets including New York, Istanbul, Shanghai, Copenhagen and Brussels. With their valuable insights into the local media landscapes and cultures, the campaign gained a lot of positive coverage and Berlin Days has become a successful event that will continue."

Christoph Lang
Head of Corporate Communication
Berlin Partner GmbH