WHAT DO PUBLICS EXPECT?
Somewhere else is always home to someone.
International is being at home with your publics
"Domestic and foreign." How many companies still view the world divided this way? In fact, every country is "domestic" to its citizens, and citizens expect equal treatment from any company they are dealing with, for whatever purpose. Effective PR today requires a different vision of the world.
Most companies today understand they must be responsive to public expectations. However, not all understand that, beyond being responsive, they are also expected to behave in a responsible manner. Often, companies are surprised they have become suspect in public opinion, and are soon accused of misbehaviour, whether concerning environmental protection, health and safety, or other areas of public sensitivity.
- Most incidents are the result of misunderstandings, often related to cultural differences. This situation can be avoided - or even used to advantage- with the appropriate guidance from skilled professionals who understand how public opinion is formed. PROI Worldwide is composed of a group of consultancies which are "at home" with your publics worldwide, and which understand their cultures as well as they understand yours.
"For our international campaign "be Berlin", fischerAppelt, relations, PROI's Partner in Germany and their international PROI partners supported us in event planning and media relations to position the City of Berlin around the globe.
fischerAppelt coordinated local outreach with its PROI partners in various markets including New York, Istanbul, Shanghai, Copenhagen and Brussels. With their valuable insights into the local media landscapes and cultures, the campaign gained a lot of positive coverage and Berlin Days has become a successful event that will continue."
Head of Corporate Communication
Berlin Partner GmbH