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WHAT IS INTERNATIONAL?

GEOGRAPHY OF YOUR COMPANY
From two countries to worldwide.

GEOGRAPHY OF YOUR PUBLIC 
Public opinion is trans-border.

GEOGRAPHY OF YOUR MEDIA
From newswires to international publishers and the Internet: International is what you decide it is ...

The main rationale behind any international PR need is the scope of a company's operations. This may result from international:

  • distribution of goods
  • procurement of supplies
  • trading of stocks
  • direct investment in production facilities, or
  • the serving of international clients.

In each case, the word "international" takes on a different dimension. And there can be as many dimensions as a company has ways of being international.

From this is derived the international nature of a company's publics. For example, subcontracting the production of textiles in developing countries will put you under scrutiny of associations fighting child labor. Trading your stock internationally will put your name in front of financial analysts who may have different appreciation systems. Selling to consumers abroad will place your product in different cultural contexts. Employing a workforce in another country will create interaction with regulatory authorities or labor organisations with specific priorities, all of which must be taken into account.

The media, in turn, have their own logic, agenda ... and customers. You may become a subject of interest where you would not have expected to be ... or face indifference where you expected excitement. PROI Worldwide offers insight into, and monitoring of, such opinion phenomena.

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"On occasion of the trade fair Arab Health 2011, held in Dubai, the PROI partnership helped us to position Berlin Brandenburg among the Middle East target audience as a modern and sophisticated site for healthcare tourism. fischerAppelt was our communications partner in Berlin and engaged the PROI partner Active PR to coordinate local media relations in the Middle East. This approach was seamless and resulted in a great outcome."

Christoph Lang
Head of Communications and PR
Berlin Partner