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WHAT IS INTERNATIONAL?

GEOGRAPHY OF YOUR COMPANY
From two countries to worldwide.

GEOGRAPHY OF YOUR PUBLIC 
Public opinion is trans-border.

GEOGRAPHY OF YOUR MEDIA
From newswires to international publishers and the Internet: International is what you decide it is ...

The main rationale behind any international PR need is the scope of a company's operations. This may result from international:

  • distribution of goods
  • procurement of supplies
  • trading of stocks
  • direct investment in production facilities, or
  • the serving of international clients.

In each case, the word "international" takes on a different dimension. And there can be as many dimensions as a company has ways of being international.

From this is derived the international nature of a company's publics. For example, subcontracting the production of textiles in developing countries will put you under scrutiny of associations fighting child labor. Trading your stock internationally will put your name in front of financial analysts who may have different appreciation systems. Selling to consumers abroad will place your product in different cultural contexts. Employing a workforce in another country will create interaction with regulatory authorities or labor organisations with specific priorities, all of which must be taken into account.

The media, in turn, have their own logic, agenda ... and customers. You may become a subject of interest where you would not have expected to be ... or face indifference where you expected excitement. PROI Worldwide offers insight into, and monitoring of, such opinion phenomena.

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"For our international campaign "be Berlin", fischerAppelt, relations, PROI's Partner in Germany and their international PROI partners supported us in event planning and media relations to position the City of Berlin around the globe. fischerAppelt coordinated local outreach with its PROI partners in various markets including New York, Istanbul, Shanghai, Copenhagen and Brussels. With their valuable insights into the local media landscapes and cultures, the campaign gained a lot of positive coverage and Berlin Days has become a successful event that will continue."

Christoph Lang
Head of Corporate Communication
Berlin Partner GmbH