CASE STUDIES

WOW! TAIWAN SELECTS: Taiwan's Commerce Development Research Institute

CLIENTS

Commerce Development Research Institute (CDRI) of Taiwan

Agencies Involved

M2.0 Communications

Job

Event Management
Public Relations
Media Relations

Activities

WOW! TAIWAN SELECTS

Taiwan’s exports account for around 70% of Taiwan’s GDP.  One of their key activities for the country is to constantly showcase its local products to foreign markets. Having an export-oriented economy, Taiwan’s product expos are essential in attracting distributors and dealers from all around the world.

In 2016, Taiwan’s Commerce Development Research Institute (CDRI) worked with PR firm M2.0 Communications to provide a creative handle and implementation of the WoW! Taiwan Selects campaigns in both Manila and Jakarta.

CDRI’s Wow! Taiwan Selects is a yearly affair that promotes the best in local goods the country has to offer via a pop-up store – from beer to beauty products, shoes, karaoke devices, and much more. It gives the host country a new and fresh perspective on Taiwan, which is mostly known for its technology industry or electronics manufacturing.

For its Manila leg, M2.0 Communications made sure that the products are showcased well in high-traffic areas and that most followed influencers and online lifestyle websites are present at the event. The team made sure key media is in attendance and that they have a full experience of Taiwan’s products in its pop-up store at one of the most visited malls in the Philippines Central Business District. The theme for the store is a house party with stations focusing on cosmetics, food, and fashion. Influencers and mall-goers were able to experience what each station has to offer. 

At the end of the campaign, millions of Filipinos and Indonesians heard, read, and experienced Taiwan’s products. Almost a hundred media attended the launch of the pop-up store in both the Philippines and Taiwan. More importantly, local distributors in the Philippines and Indonesia expressed interest in bringing Taiwan’s products to their respective markets.

Due to the success of the event, CDRI is planning to launch another of its pop-up store in Thailand to expand its export market.