FWD Consultores is a consultancy firm in strategic communication, integrated
by a group of specialists, experts on the development of communication
strategies, including corporate, political, marketing and organizational
communications. We are one of the top ten agencies in Mexico and we are well
known for our experience in strategic communication.
Our mission is to make people and organizations transcend, as a result of the
strategic planning of their communication.
We believe the integrity, teamwork and commitment are fundamental values for a
sustainable and successful relationships with our clients.
We have developed a methodology to create Communication Strategies, based on an
Integrated Communication Model that oversees the communication in three levels:
corporate, marketing, and identity.
We provide several services to our clients, such as:
Government Affairs
Environmental Communication Programs
Caused Related Marketing
Political Communication
Media Relations
Event Management
Media Training
Lobbying
Organizational Communication
Crisis Management
We work at a Corporate Level to build and strengthen the reputation of
our clients to ensure the confidence of their key audiences that promote a
favorable environment for their operations by the adequate, professional and
strategic management of:
Media Relations
Public Relations
Politic communication and lobbying
At a Marketing Level, we seek the effectiveness of communication to
influence the key audiences of our clients so they demand their products,
services or support their causes. We achieve this by the integrated and synergic
use of several marketing tools, such as:
Advertising campaigns
Direct marketing
B2B Marketing
Promotions
Sponsorships
Launchings
Cause related marketing
Market research
ROI
At the Identity Level we strengthen the organizations identity and
objectives among all collaborators - who are fundamental for the communication
strategy- by:
Redesigning process that strengthen the organizational culture
Waterfall communication
Redesign of internal communication media to strengthen the process
Magazines and internal newsletters
Boards
Videos
Intranet
Multimedia and interactive tools
Our main clients
Basham, Ringe y Correa (Law firm)
Cespedes - Consejo Coordinador Empresarial (Green Project of an entrepreneur
association)
Fundaciσn Unidos (Pro bone marrow transplants)
Grupedsac (NGO, sustainability projects)
Grupo Gigante (Real State, Office Depot, Radio Shack & Toks Restaurants)
Herbalife ( Nutritional supplements and cosmetics)
Hoteles Presidente (Hotels)
Mars Mιxico (Pet care, chocolates and candies)
Pepsi Bottling Group (Soft drinks bottler)
Pepsi-Cola (Soft drinks company)
TeckCominco (Mining Company)
Thermo-Gel (Health care products)
T-Systems (Deutsche Telekom)
