INTRODUCTION TO LABRECHE
LaBreche is an independently-owned, national award-winning reputation management
firm. Based in Minneapolis, the agency offers a full suite of strategic
communications planning, public relations and marketing communications
strategies that have resulted in measurable returns for clients based primarily
in the Upper Midwest. For nearly two decades, LaBreche has built, managed, and
protected the reputations of B2B and consumer brands.
CAPABILITIES
The core competency of LaBreche is regional and local media relations -- gaining
ongoing, positive visibility of products and services in media that reach key
audiences with key messages. The outcomes of LaBreche’s media relations
expertise are stories that raise awareness, differentiate our clients from their
competitors, and drive decision-influencers and decision-makers toward action.
We’re known for our strong relationships with media in the Upper Midwest,
particularly the Twin Cities area. We track and measure our outcomes against
pre-determined business objectives set with each client.
We have extensive experience in a regional-agency model that serves national and
international brands, serving as either the lead agency or as a local contact
within a network of agencies. Many best practices for these brands have emerged
from our work within this region.
LaBreche media relations services include:
Media research/list development and maintenance
Spokesperson selection, media training and per-interview coaching
Key messaging/positioning
Creative ideas for media pitching
Media materials concepts and development: verbal and written pitches,
news releases, media alerts, photo opportunities
Ongoing media outreach, relationship-building and story pitching
Product and service launches and ongoing support/visibility
Media relations for trade shows
Special events planning and execution, leveraging with media relations
Webcasting for media relations outcomes
Media relations ROI measurement/evaluation/reporting
Advanced technologies that allow for 24/7 access to account team and for
media/crisis communications needs
Issues management, including proactive crisis communications planning,
and crisis communications: message development, media management, news
conferences, statements, integration with team of client executives and
legal counsel
Media monitoring and coverage tracking: by topic, by competitor and for
client brands
Editorial submissions
LaBreche packaged solutions for specific public relations needs include:
StandOut, Corporate Social Responsibility program development and
marketing
Sampling of clients
3M (multiple businesses)
Archdiocese of Minneapolis/St. Paul
Bercom
Campbell Mithun
CSM Corporation
Deloitte
Great Clips
New Horizon Academy and Kinderberry Hill
Leonard, Street and Deinard
Piper Jaffray
Vector Wealth Management
Wausau Paper
Awards and distinctions
Recognized by the Holmes Report as one of the top 10 agencies to work
for in the U.S., one of the top 10 agencies for giving back to its community
in the U.S. and one of the top 10 work environments among agencies in the
U.S.
Recognized by the Minneapolis/St. Paul Business Journal with its
Corporate Citizenship Award
Recognized by the Minneapolis Chamber of Commerce with its Quality of
Life Award
Recipient of the Blue Chip Enterprise Award
Ranked by Minneapolis/St. Paul Business Journal as one of the largest
public relations agencies in the region
Recognized by Twin Cities Business as an Emerging Company to Watch
Partner Beth LaBreche recognized in the Minneapolis/St. Paul Business
Journal as one of its 40 Under 40 business leaders in the Twin Cities and
with its Most Influential Women award
Partner Beth LaBreche recognized by the National Association of Women
Business Owners, Minnesota as an Emerging Business Owner of the Year
