579 Richmond Street W, Suite 400
Toronto, Ontario M5V 1Y6 Canada
Country code: 1
(T) 416-504-8464
(F) 416-504-4042
Contact(s):
Susanne Gossage, Director of Operations
(T) 416-504-8464
(E) susanne@mediaprofile.com
Media Profile sets the standard for effective public relations in Canada by
delivering strategic and creative communications programs to individuals,
corporate and public sector clients.
A full-service, independently-owned agency, Media Profile works closely with
clients to develop, execute and evaluate PR initiatives to ensure all work
reflects and achieves the clients needs and objectives.
Media Profiles informed and motivated staff is driven by an exceptional
commitment to both clients and the company. Custom teams are created to bring
the collective intelligence of the best-suited people together to meet each
clients communications objectives.
Media Profile fosters creativity, encourages teamwork and rewards big ideas.
With a team of more than 50 consultants, many who have been with the company for
a decade or more, Media Profile is a place where people consistently find new
and creative challenges, resulting in low turnover of both staff and clients.
Our team includes seasoned former journalists with national and international
experience, former government advisors, veteran publicists, investor relations
experts and consumer marketing and event specialists. Other staff members have
worked in the travel industry, in publishing and as translators before joining
Media Profile. We are multi-lingual and have staff who speak a wide-variety of
languages, including French, Cantonese, Ukrainian, Spanish and Italian.
We think our approach to communications is different:
Results are valued over process This means more effective use of budgets and quicker
project turnaround
We have strong, ongoing media relationships We treat journalists as we do our clients, knowing their
work and their needs
Senior staff are active on all accounts Senior staff provide day-to-day account management,
strategic counsel and media relations
Client teams are diverse We combine strengths of staff from a variety of
backgrounds on each account
We are accountable for our accounting We provide detailed estimates and invoices and will answer
for them
Capabilities
Our diverse team offers a complete menu of communications services including:
Strategy development and execution
Corporate communications and investor relations
Consumer marketing communications
Media relations
Event management
Video production
Media and presentation training
Issues management
Community relations
Speech writing
Internal communications
Services
The most effective communicators take an integrated approach to public
relations, drawing from a variety of communications tools to best speak to
internal and external audiences. Media Profile advises clients on their specific
opportunities, and offers a range of public relations services to help realize
them.
While integrated communications draws on any number of potential services, our
clients' needs generally fall under one of the following areas.
Corporate Communications
Government Communications
Investor Relations/Financial Communications
Issues Management
Marketing Communications
Media & Presentation Training
Media Relations
Event Management
Publicity
Community Relations
Active Clients
Following is a list of our active clients providing general examples of
the kind of communications activities we manage.
Broadcast
CBC.ca
Canadian Broadcasting Corporation (Radio)
Canadian Broadcasting Corporation (TV)
Rogers Digital TV - MSNBC
Consumer
InterTan Canada Ltd. (Source by Circuit City)
Olympus Imaging America Inc.
Shopper's Drug Mart
The Shopping Channel
Toshiba
Corporate
Microsoft Canada - Corporate & Citizenship
Ontario Centres of Excellence
PM Capital Inc.
Education
George Brown College
Rotman Business School
Entertainment
Sony Pictures Home Entertainment
MGM Home Entertainment
Twentieth Century Fox Home
Law
Gowling Lafleur Henderson LLP
McMillan Binch Mendelsohn
Environmental
Clean Air Foundation
Hydro One Networks Inc.
Summerhill Group
Ontario Medical Association
Pollution Probe
Finance
Canadian Finance and Leasing Association
Canadian Scholarship Trust
ING Direct
KPMG Management Services LP
Cdn Institute of Mortgage Brokers & Lenders
Dundee Wealth Management
Standard and Poors Canadian Index Service
Government
Ontario Ministry of Health and Long-Term Care
Ontario Ministry of the Environment
WATERFRONToronto
Health/Pharma
Cdn Generic Pharmaceutical As.
Investor Relations
The Westaim Corporation
Not for Profit
Mississaugas of the New Credit First Nation
Writers' Trust of Canada
Volunteer Corporation Agency
Real Estate
Greater Toronto Apartment Association
Greater Toronto Airport Authority
Toronto Community Housing Corp
Toronto Economic Development Corp.(TEDCO)
Toronto Office Coalition
