Shelton offers clients focused public relations (PR), investor relations (IR)
marketing and creative services as part of a strategic plan. Shelton combines
that integrated approach with our knowledge, experience and vast network of
relationships to achieve objectives.
Integrated approach
Shelton develops integrated programs that focus on the most efficient combination
of proven communication disciplines to meet a client’s needs. This approach
offers a host of services performed by seasoned professionals with direct experience
in their focus areas. While some clients require only PR, others' businesses
are at a stage where they need IR or marketing to realize their objectives.
The beauty of Shelton is that we offer PR, IR, marketing and creative services
enabling us to grow according to our clients' needs.
Further, the synergy of an integrated approach to corporate communications
enables our clients to address all external channels that the company interacts
with on a daily basis: customers, partners, investors and employees. By delivering
a unified message to those who will ultimately make a significant contribution
to the future success of the company, our clients increase the overall return
on investment (ROI) of their communications program.
Knowledge and experience
Shelton initiates a knowledge-based approach drawn from our deep tech experience
and expertise in corporate positioning. Unlike most firms, we are 100 percent
focused on the technology sector and have been since our inception in 1994.
We did not build our business on the Internet bubble, but rather implemented
and maintained a strict adherence to our deep-tech business model. Our technology
focus allows us to develop a quicker understanding of a client's company, as
well as a stronger understanding of general industry trends and fundamentals.
Shelton’s executive management team represents more than 30 years of
technology-related experience and direct expertise in specific areas of focus.
This knowledge along with our work with high-tech pundits and leadership groups
has positioned Shelton as a highly respected firm among top technical publications,
industry analysts and the financial community.
Network of relationships
At Shelton, our focus is on building personal, win-win relationships with key
editors at local and national trade and business outlets, as well as with analysts
and bankers within the financial community. That focus has resulted in a vast
network of contacts, many of which are more than that they are colleagues who
trust us to bring them information and stories they can use.
Beyond this, Shelton offers five advantages in outsourcing PR efforts with
our specialized firm:
Credibility
With Shelton as a third-party ambassador to promote a company to media or
industry analysts, our clients benefit through interviews and ink because
of our established high-tech and business media relationships and reputation
as a source for exciting, innovative companies to cover.
Breadth and Depth
Shelton’s talented PR professionals are experts with diverse skill sets
and backgrounds that join technical and marketing strengths to create new
opportunities and deliver maximum results.
Proactive Service
Shelton’s proactive and focused approach to PR results means critical,
timely support for resource-challenged technology organizations that want
to focus on their core business. From media relations to marketing communications,
we have the experience and bandwidth to creatively customize the right program
for any company.
Knowledge and Feedback
Experienced and professional feedback from Shelton helps to hone a company’s
story or give it new life, and our strategic relationships provide honest
analysis from a network of media, industry analysts and recognized experts.
Cost Control
Shelton employs resources that help manage budgets instead of exceeding it
in the quest for exposure — our subscriptions to targeted publications
and support services result in better rates to manage costs.
Principals
Jodi Shelton, President
Stacey Gaswirth, Executive Vice President, PR
Leanne Sievers, Executive Vice President, IR
