Established in 1995, Strategic Public Relations Group (“SPRG”) is the largest
Asian independent public relations network and the largest public relations
consultancy in Hong Kong. With over 240 professionals, we provide a
comprehensive suite of world-class public relations services including investor
relations, IPO management, corporate communications for financial institutions
and associations as well as brand building. What’s more, our marketing
communications capabilities extend to the M.I.C.E., IT, healthcare and
pharmaceutical industries, digital media, lifestyle and fashion, sports along
with the property development sector. Still other services that the Group
provides expert services in include product promotions, CSR communications,
corporate affairs, media relations, event management, issue/crisis management as
well as editorial support and collateral productions.
Here in Taiwan, we work as strategic partner with many internationally renowned
corporations, successfully carrying out numerous corporate and marketing
communications programmes as well as the promotion of CSR. Reflecting the
expanse of our capabilities, we are especially strong in the healthcare,
pharmaceutical and consumer products. Indeed, the extensive client list and
accolades earned goes to show that the corporate belief which permeates all our
endeavours is correct: run local offices with local talent yet do so with
regional support.
Accordingly, we invest heavily in people for it is our belief that quality staff
is the key to success. We see professionalism, dedication and know-how as
essential elements in the provision of tailored solutions that address clients’
needs. All our people are well experienced in related practices and have the
professional standings to support their judgments. Our clients are our partners
and we work closely with them and grow with them. We have international exposure
and local connections, we know the market and culture, and we know how to work
together to achieve optimum results.
Awards • “Finalist – Mid-sized Network of the Year” by 2007 Asia Pacific PR
Awards
• “Finalist – Mid-sized Network of the Year” by 2006 Asia Pacific PR Awards
Awards received by Chairman and Managing Director of
SPRG – Mr. Richard Tsang • “Young Entrepreneur of the Year” by DHL/SCMP Hong Kong Business
Awards 2003
• “China Enterprise Award for Creative Businessmen” by China Marketing
Association and China Enterprise News
• The Third “Outstanding Leader of Reform in a Chinese Enterprise Award” by the
Institute of Industrial Economics of Chinese Academy of Social Services and the
China Development Research Institution, et al.
• 2008 Great Wall “Champion of Patriotic”
Awards received by Taiwan office
• “Product Brand Development Campaign of the Year 2007 – Pampers Glory PR
Campaign – Certificate of Excellence” by 2007 Asia Pacific PR Awards
• 2007 P&G Taiwan PR Magic Award – The Best PR Project
• 2006 P&G Taiwan PR Magic Award – The Best PR Partner – Ms. Winnie Huang
