Established in 1995, Strategic Public Relations Group (“SPRG”) is the largest
Asian independent public relations network and the largest public relations
consultancy in Hong Kong. With over 240 professionals, we provide a
comprehensive suite of world-class public relations services including investor
relations, IPO management, corporate communications for financial institutions
and associations as well as brand building. What’s more, our marketing
communications capabilities extend to the M.I.C.E., IT, healthcare and
pharmaceutical industries, digital media, lifestyle and fashion, sports along
with the property development sector. Still other services that the Group
provides expert services in include product promotions, CSR communications,
corporate affairs, media relations, event management, issue/crisis management as
well as editorial support and collateral productions.
Apart from leading the IPO communications market (completed 170 IPOs since 2000,
claiming about 30% market share each year), SPRG also has a portfolio of
retainer clients comprising of over 160 companies in Hong Kong – the largest
among the Territory’s PR agencies. Backed by professionals with extensive
experience in financial media, financial analysis, accounting, banking, public
relations and marketing, our 120-strong Hong Kong team is ready to provide
clients with tailored investor and public relations services including “talk of
the town” events that help achieve their marketing and promotional objectives.
Our Services
• Investor relations and financial communications
• IPO communications
• Corporate/consumer marketing
• Crisis management
• Training
Our Anchor Clients • AEON Stores (Hong Kong) Co., Ltd.
• ASM Pacific Technology Ltd.
• AXA China Region Ltd.
• Bank of China Ltd.
• Beijing Development (Hong Kong) Ltd.
• China BlueChemical Ltd.
• China Communications Services Corporation Ltd.
• China Mengniu Dairy Co. Ltd.
• China Nickel Resources Holdings Co Ltd.
• China Telecom Corporation Ltd.
• CITIC 1616 Holdings Ltd.
• Dynasty Fine Wines Group Ltd.
• Fuji Xerox Printers
• Galaxy Casino & Resort
• Hong Kong Deposit Protection Board
• IKEA
• Institute of Financial Planners of Hong Kong
• K.Wah Group
• Lenovo Group Ltd.
• Melco International Development Ltd.
• SEI Investments (Asia) Ltd.
• Semiconductor Manufacturing International Corp.
• Sony Ericsson Mobile Communications International AB
• Techtronic Industries Co. Ltd
• The Hong Kong Institute of Directors
• Tianjin Port Development Holdings Ltd.
• ZTE Corporation
• Zurich International Life Ltd.
We invest heavily in people for it is our belief that quality staff is the key
to success. We see professionalism, dedication and know-how as essential
elements in the provision of personalised solutions that address clients’ needs.
All our people are well experienced in related practices and have duly earned
the necessary qualifications to support their judgements. In fact, we stand
alone in the industry, possessing such professional standings as CFA, CPA, CPE,
CFC, FCCA, etc. Our clients are our partners and we work closely with them and
grow with them. We have international exposure and local connections, we know
the market and culture, and we know how to work together to achieve optimum
results.
Awards • “Finalist – Mid-sized Network of the Year” by 2007 Asia Pacific PR
Awards
• “Finalist – Mid-sized Network of the Year” by 2006 Asia Pacific PR Awards
Awards received by Chairman and Managing Director of
SPRG – Mr. Richard Tsang • “Young Entrepreneur of the Year” by DHL/SCMP Hong Kong Business
Awards 2003
• “China Enterprise Award for Creative Businessmen” by China Marketing
Association and China Enterprise News
• The Third “Outstanding Leader of Reform in a Chinese Enterprise Award” by the
Institute of Industrial Economics of Chinese Academy of Social Services and the
China Development Research Institution, et al.
• 2008 Great Wall “Champion of Patriotic”
