AIDING DECISIONS - PROI Partners help you achieve your corporate objectives.
WORKING FROM CORPORATE PRIORITIES: WHAT YOU DECIDE Selecting regions or countries that fit with strategies
Doing everything, all the time, all over the world, is seldom realistic. Budgets
are limited and must be applied with a sense of priority. Some countries will
be seen as more vital than others; some publics more strategic than others.
International PR must be aligned with corporate strategies.
WORKING FROM OPINION AGENDA Monitoring and handling public and media sensitivities
Often, priorities will be determined as much- or sometimes more - by public
opinion than by corporate decisions. Setting the appropriate agenda for PR objectives
requires a reliable assessment of opportunities and risks.
PROI has teams worldwide trained in grasping the essence of your corporate
objectives and priorities. Our teams contribute to global PR thinking... and
action.
AREAS OF EXPERTISE – PROI Partners offer worldwide competence
through:
Shared expertise in key world industries
Proven competence in strategic PR disciplines
Balanced strengths in major regions
Established access in other regions
Not surprisingly, the most critical areas of PR expertise are also those where
PROI Partners have the most to offer. Shared clients means shared expertise;
shared principles. Ethics is a meaningful word for us, because it is part of
both our individual and collective reputations.
It will also come as no surprise that PROI Partners have gained the most expertise
in industries that have the highest international exposure. We remain aware
of where we should devote our energy. As a result we serve our clients with
the appropriate international perspective.
We recognize that, to be effective, our strength must be geographically balanced.
However, our strict Partner admission policy ensures we only admit Partners
with proven capabilities. PROI wants quality rather than a long list of Partners.
The PR consultancy business can be more volatile or less well established in
certain areas of the world. Where appropriate, we maintain an open, flexible
relationship with carefully monitored corresponding partners in such areas.
As a result, our clients have access to service where they need it, under professional
control.
