Sirva hands icas Brief to Boost its Profile
in Europe
London: Global relocation firm Sirva - the parent firm of brands such
as Pickfords - has retained icasPR to boost its profile among European businesses.
The agency was hired for a newly created one-year pan-European corporate and
B2B PR remit, after a three-way pitch against Barclay Stratton and Lighthouse
PR.
Fees for the account, which will focus on six European countries including
the UK, are understood to be in the region of £100,000.
icas MD Carl Courtney said the agency would push messages such as Sirva's 'bespoke'
and 'globally comprehensive' offer, which 'project manages' corporate relocations.
An icas team headed by account director Holly Stephens reports to Sirva corporate
communications manager, Europe, Vicki Bergman. Sirva - which is scheduled for
an IPO in New York later this month - operates across 43 countries.
Barclay Stratton continues to handle B2B PR for Sirva's Pickfords Business
Services brand in the UK.
icasPR is a Partner firm of Public Relations Organization International, Inc.
(PROI) which has more than 50 Partner offices around the world.
