For further information:
Trish Nicolas
JACKSON SPALDING
Phone: 404.724.2501
JACKSON SPALDING WINS PRSA's BRONZE
ANVIL AWARD OF COMMENDATION Creative tactic in PR campaign gets national attention
NEW YORK/ATLANTA: Jackson Spalding, the Atlanta-based image creation,
cultivation and communication firm, was awarded this year’s Bronze Anvil
Award of Commendation, sponsored by the Public Relations Society of America
(PRSA). The award, which recognizes creative tactics in a public relations campaign,
was presented to Jackson Spalding during a special event held June 3 in New
York City.
Jackson Spalding received the 2004 Bronze Anvil Award of Commendation for its
work for Orkin, Inc., “What’s Bugging You? Changing Consumer Perceptions
about Pest Control, One Pest at a Time,” in the Media Relations: Consumer
Services category – the first Bronze Anvil recognition ever garnered for
Orkin.
Out of more than 844 entries from across the United States, Jackson Spalding
was one of only two Atlanta-based firms recognized in the national 2004 Bronze
Anvil Awards for “outstanding achievement in public relations tactics.”
Jackson Spalding worked with Orkin to define and implement a multi-tiered program
for its residential services business. The goal of the program was to shift
consumer perceptions about pest control from reaction to proactive prevention.
The media relations effort generated more than 16.5 million media impressions,
with more than 2,200 positive stories and coverage on major television affiliates
throughout the United States.
“We applaud Jackson Spalding for its exceptional and creative tactical
solutions to a public relations challenge,” said David H. Simon, APR,
Fellow PRSA, chairman, Bronze Anvil Awards and public relations consultant.
“Jackson Spalding’s entry truly set them apart from a wide field
of worthy competitors.”
The Bronze Anvil Awards and the Awards of Commendation were created by PRSA
more than 34 years ago to recognize outstanding public relations tactics, the
individual teams or components or campaigns. They are awarded in 50 categories
and subcategories.
Background on Jackson Spalding Jackson Spalding -- a firm focused on image creation, cultivation and communication
-- is one of the largest independent public relations and marketing communications
agencies in the Southeast. Clients include Delta Air Lines; Orkin, Inc.; Children’s
Healthcare of Atlanta; Barton Protective Services Inc.; Post Properties; and
Publix Super Markets. Jackson Spalding is a partner in the Public Relations
Organisation International network of independent public relations consultancies.
In both 2003 and 2004, The Holmes Report, an industry trade publication,
ranked Jackson Spalding as one of the nation’s top 20 “Best Agencies
to Work For.” Jackson Spalding was also a finalist in the Atlanta Business
Chronicle’s “A+ Employers: The Best Places to Work in Atlanta”
awards in 2003 and was cited in Atlanta Magazine’s June feature "Best
Places to Work: Dream Jobs." For more information, please visit www.jacksonspalding.com.
About PRSA The Public Relations Society of America (www.prsa.org),
based in New York City, is the world's largest organization for public relations
professionals helping to advance the profession and the professional. Its nearly
20,000 members, organized into 116 Chapters nationwide, 18 Professional Interest
Sections along with Affinity Groups, represent business and industry, counseling
firms, independent practitioners, military, government, associations, hospitals,
schools, professional services firms and nonprofit organizations.
