INFORPRESS, SPAIN'S LARGEST NATIONAL
COMMUNICATION CONSULTANCY CLOSES THE YEAR WITH A 25% INCREASE IN REVENUE Spain's third largest national agency employs 75, boosts revenue to 3.7 million
euro, and launches Inforpress Group with new corporate image
Inforpress celebrated its 15th Anniversary with a 25% increase in annual revenue,
at 4.6 million euros in 2003, up from 3.7 million euros in 2002. With a staff
of 75 professionals and branches in Madrid, Barcelona, Valencia and Lisbon,
Inforpress is the third largest consultancy in Spain, with the greatest number
of consultants.
Inforpress’ growth reflects the constant growth of the number of clients,
now more than a hundred, which the agency serves. Long-standing clients include
Schindler and Bayer and more recent additions such as easyJet, Reebok, United
Biscuits and Caja Navarra. Inforpress Group provides services to all business
sectors. The agency specializes in the Consumer, Health, Technology, Financial,
Utilities, Leisure and Fashion sectors.
During its 15th Anniversary, Inforpress reorganized its internal structure,
giving birth to Inforpress Group. This new strategy is embodied by a new corporate
image. This new logo is an evolution of the pen-nib logo that has represented
the company since its formation.
Creation of “Inforpress Group”
Because Inforpress believes in a constant development, it has reorganized its
internal structure and created “Inforpress Group”, which is divided
into three business areas: Consultancy, Training and Internal Communication,
and Corporate Social Responsibility.
Inforpress has positioned itself as a partner in their client’s business
strategy, becoming recognized as a leader in assisting clients with their communications
needs. The agency has numerous specialized professionals in the Health, Consumer,
Fashion and Leisure, Information and Financial Technologies and Service sectors.
Inforpress’ specialized services include: Communications Audits, Product
Promotion, Corporate Communication, Crisis Communication and Lobbying.
Since being founded in 1988, Inforpress made the promotion of knowledge development
as one of its priorities. Inforpress has, in partnership with PROI, conducted
annual research into communication trends in different areas in Europe. PROI
is the largest European network of independent consultancies, with offices in
Europe, Asia and America. Inforpress has also conducted two health studies in
collaboration with the National Association of Health Information Providers
(ANIS), six studies in collaboration with the Association of Economic Information
Journalists (APIE), and three about internal communication with Capital Humano
(CH) and Instituto de Empresa (IE). The agency is currently completing research
into financial communication.
Inforpress Group has also been known by its commitment to social action. In
2004 Inforpress was been the first communication consultancy to join the United
Nations Global Agreement to comply with the principles defended by the UN, based
upon the respect for human, labour and environmental rights. Inforpress is the
only consultancy member of Fundación Empresa y Sociedad.
More than a hundred large clients
Inforpress is currently a strategic partner with more than a hundred large corporate
clients. Clients such as CIDEM, Aspirinaâ, Nutrexpa or Schindler have
remained with the company since its formation, while others have recently selected
Inforpress to manage their communication needs in Spain and Portugal. These
include United Biscuits, Crédito y Caución, Luis Simoes, easyJet,
Reebock, Coca Cola, DKV Health, Electrolux or TDK, among others. In the area
of internal communication, Inforpress' clients include Tele5, Pr Larios or Red
Eléctrica.
