For more information:
Annie Schultz
The Frause Group
(206) 352-6402 (PT) aschultz@frause.com
The Frause Group Joins Blogosphere with Provocative Site Leading Marketing, PR and Business Analysis Firm Stirs Compelling
Dialogue
SEATTLE: The Frause Group announced today the launch of
its company blog site, thefrausegroup.blogspot.com. The new site aims to serve
as a catalyst and a neutral exchange forum for dialogue among the public
relations, marketing and general business communities.
“We’re not looking for simple answers to tough questions,” said Bob Frause,
president at The Frause Group. “Our firm has always encouraged open and candid
discussion, both internally and with our clients. Through our blog, we hope to
stimulate discussion of important industry topics and further a sense of
transparency in the marketplace.”
Blogs have arguably forced the mainstream media to consider issues that may have
otherwise been overlooked, such as the authenticity of a CBS News report earlier
this year that raised questions about President Bush's service in the Vietnam
War.
The Frause Group blog provides access to original information and
thought-provoking discussion. The Seattle firm’s first posting asked bloggers to
weigh in on the ethics of a public relations firm working for tobacco companies.
Comments included a poignant account of losing a mother to lung cancer as well
as one PR firm’s guidelines for ethically unclear situations. Current dialogue
at the Frause site explores the ins and outs of lying, cheating, stealing,
misleading and plagiarizing – while getting paid for doing it.
Earlier this month, White House Press Secretary Scott McClellan permitted the
first blogger to attend a news briefing at the White House, marking a
significant advancement and level of credibility for this new media
communication channel.
“We’re excited to see what kinds of debate and insight our blog will cultivate.
We hope to learn from this experience and think it will contribute to achieving
the absolute best practice in our business.” added Frause.
About The Frause Group The Frause Group, a Partner firm of PROI, is a full-service public relations,
marketing and business analysis firm led by 30-year industry veteran Bob Frause.
The company’s unique “mission impossible” attitude and hands-on approach to
exceptional client service distinguish it within the Seattle public relations
marketplace. For more information, including capabilities, case studies and team
biographies, log on to www.frause.com or call (206) 352-6402.
