Schwabe, Williamson & Wyatt Retains The Frause Group as PR Agency of Record
SEATTLE, USA: Schwabe, Williamson & Wyatt, the second
largest law firm in Oregon, has named Pacific Northwest-based public relations
firm The Frause Group as its agency of record.
Schwabe, Williamson & Wyatt is a multi-service law firm in the Pacific Northwest
with national reach. The firm has Oregon offices in Portland, Bend, and Salem,
as well as offices in Seattle, Stevenson and Vancouver, Wash. and Washington,
D.C.
The Frause Group was hired in February 2005 to handle its Seattle office public
relations efforts and recently earned the firm-wide business.
According to Julie Zola, director of client relations and marketing at Schwabe,
Williamson & Wyatt, The Frause Group was selected based on its strategic ability
to help meet the law firm’s needs throughout the Pacific Northwest and beyond.
“The Frause Group has earned a place as our public relations partner,” noted
Zola. “Schwabe is growing quickly and our expansion requires us to work with a
firm that can support our growth while strategically positioning us for the
future. The fast-paced nature of a law firm of our size, and the complexity of
the legal field in general, required a carefully thought-out partnership. The
Frause Group effectively meets those needs.”
Led by executive vice president Erika Schmidt, The Frause Group team will
support Schwabe, Williamson & Wyatt with strategic public relations direction,
and tactical implementation.
“Schwabe is an exceptional law firm and an ideal client,” noted Bob Frause,
president of The Frause Group. “We believe in Schwabe’s values, support its
practice group areas and find the firm’s management style exceptional. We also
agree with the firm’s focus on hiring interesting and valuable talent, and
appreciate the holistic and traditional way that Schwabe looks to public
relations as a management function within the firm. We look forward to a long
partnership.”
About The Frause Group Founded in 1998, The Frause Group is a partner firm of PROI and has
offices in Seattle and Portland. The Frause Group is a full-service public
relations, marketing, and business analysis firm led by 30-year industry veteran
Bob Frause. The company’s unique “mission impossible” attitude and hands-on
approach to exceptional client service distinguish it within the public
relations marketplace. For more information, visit
www.frause.com
About Schwabe, Williamson & Wyatt Schwabe, Williamson & Wyatt is a regional, multi-service law firm with
157 attorneys in Portland, Bend, and Salem, Ore., and Seattle, Stevenson and
Vancouver, Wash., and in Washington, D.C. Schwabe attorneys provide a broad
range of transaction and litigation services to many of the Pacific Northwest's
leading companies, from Fortune 500 industry leaders, to emerging and small,
family-owned businesses. Schwabe ranked 15th in the Oregon Business magazine’s
100 Best Companies to Work For in 2005.
www.schwabe.com
