For further information:
Stephanie Mayo & Chris Hansardl
Shelton
(972) 239-5119 x 139 & 137 smayo@sheltongroup.com
Primarion Selects Shelton for Public
Relations Counsel Integrated communications agency to support mixed-signal semiconductor
company in strategic PR program targetting computing & communications industry
TORRANCE, Calif. USA: Primarion, a mixed
signal semiconductor company that provides digital control of power and I/O
solutions, announced it has selected Shelton, an integrated communications firm
providing strategic public relations (PR), investor relations (IR), creative
design and marketing for high-tech companies, as its PR agency of record.
"We selected Shelton as our PR partner for their impressive semiconductor
industry expertise, as well as their existing relationships and reputation with
technology-focused media and industry analysts," said Deepak Savadatti, vice
president of marketing for Primarion. “As we move forward with our strategic
product and corporate communications activity, we are confident we have hired
the right firm to help raise Primarion’s visibility and educate our customers
and potential customers on our technology leadership and expertise.”
The exploding demand for digital content and information and the increasing
power and complexity of microprocessors and ASICs has created demanding
requirements for enterprise and consumer electronics. Primarion is targeting the
power management and I/O markets with innovative new technologies based on
digital control of power and I/O. Primarion Digital Power technology addresses
the key challenges in power management and control and enables voltage
regulators with better performance, lower system costs, and value-added features
over traditional analog power solutions. Primarion I/O ICs enable digitally
controlled optical links for storage, computing, and communication routers.
“The Shelton team looks forward to a long-term partnership with Primarion as we
gear up to further expand the company’s reputation, recognition and market
opportunities,” said Stacey Gaswirth, executive vice president of Shelton. “With
our agency’s combination of communications expertise and semiconductor industry
relationships, we are well positioned to help Primarion expand and communicate
its strategic positioning and value to the right audiences.”
Shelton is a Dallas-based, full service corporate communications agency with
more than 11 years of experience working with both private and public companies
in the high-technology sector. The Shelton Public Relations team provides all
aspects of PR strategic counsel designed to increase exposure for client
companies.
About Shelton: Shelton, a partner firm of PROI, is an integrated communications firm
providing customized programs for the strategic delivery of public relations
(PR), investor relations (IR), marketing, and creative design services to public
and private companies in the high-technology sector. Founded in 1994 with a
technology focus, Shelton offers a team of professionals with extensive
deep-tech knowledge and expertise in emerging growth areas, including
semiconductors, telecommunications, intellectual property and enterprise
software. Through a dedication to value-added service and a national network of
key strategic relationships, Shelton has built a trusted reputation with the
media, industry experts and the financial industry that produces results for
emerging and established technology companies. More information about the firm
is available online at
http://www.sheltongroup.com
About Primarion: Primarion is a mixed signal integrated circuit company that addresses key
inflection points in power and I/O driven by the exploding demand for digital
content and information. Primarion’s Digital Power ICs are positioned to beat
traditional analog power ICs in cost per amp, performance and features with
advantages that grow with each new processor generation. Primarion I/O ICs
enable digitally controlled optical links for storage, networking and computing.
Headquartered in Torrance near Los Angeles, California, the company also has
offices in Phoenix, Arizona, and Taipei, Taiwan. Primarion has received venture
funding from eminent venture funds and strategic partners such as Accel
Partners, Lehman Brothers, APV Technology Partners, W Capital Partners and
Intersil. Additional information is available online at
http://www.primarion.com
