Alereon Taps Shelton Group as Public
Relations Agency UWB Leader Seeks to Increase Awareness with Technology, Business and Consumer
Press
DALLAS: (Feb. 13, 2006)- Alereon, Inc., a fabless
semiconductor company providing complete solutions for Wireless USB and WiMedia
ultrawideband (UWB) applications, today announced it has hired the Shelton Group
for strategic public relations (PR) counsel.
Shelton Group is a Dallas-based, full service corporate communications agency
with more than 11 years of experience working with both private and public
companies in the consumer and high-technology market segments.
"We chose Shelton Group for the depth and diversity of their PR expertise and
their extensive knowledge of the UWB market," stated Mike Krell, director of
corporate communications for Alereon. "Alereon needs a communications program
that will emphasize not only the technical aspects of our business, but will
also create excitement and awareness of the consumer impact that our technology
will have. We feel that Shelton Group, with their strong management, experience
with start-ups and ability to integrate a complete and effective communications
program, is the agency best-suited to represent us as we continue to grow in the
UWB market.”
“Alereon has vast experience in the extremely dynamic wireless technology sector
and is the UWB market leader, which makes them an ideal partner for Shelton
Group,” said Stacey Gaswirth, executive vice president for Shelton Group. “This
is a very exciting company for Shelton Group to support and we look forward to a
long and fruitful partnership as we communicate the company’s message to the
various technology, business and high-level consumer audiences.”
About Shelton Group Shelton Group is an integrated communications firm providing
customized programs for the strategic delivery of public relations (PR),
investor relations (IR), marketing, and creative design services to public and
private companies in the high-technology sector. Founded in 1994 with a
technology focus, Shelton Group offers a team of professionals with extensive
deep-tech knowledge and expertise in emerging growth areas, including
semiconductors, telecommunications, intellectual property and enterprise
software. Through a dedication to value-added service and a national network of
key strategic relationships, Shelton Group has built a trusted reputation with
the media, industry experts and the financial industry that produces results for
emerging and established technology companies. Shelton is an active Partner firm
in Public Relations Organisation International.More information about the firm
is available online at
http://www.sheltongroup.com
About Alereon, Inc. Alereon, Inc. is a fabless semiconductor company providing
complete solutions for Wireless USB and WiMedia ultrawideband (UWB)
applications. A technology pioneer, Alereon was first to demonstrate a WiMedia
PHY running at 480Mbps in October of 2004. Alereon's products promise to replace
the complex tangle of wiring used to interconnect today's consumer electronics,
computer peripheral, and mobile devices with high-bandwidth, low-power, low-cost
wireless links. Further information is available on the company's website:
http://www.alereon.com
