Apples & Pears
Nancy Bacher Long, President, Dorland Public Relations
Communiqué, Spring 2003
When it comes to selecting an agency, a marketer can go down the network route
or the multinational route. Both offer distinct advantages but what does an
independent network have to offer?
Buyouts
Thomas C. Franco, Chairman and CEO, Broadgate Consultants Inc.
August 25, 2003
A Scary Thought: Congress May Try to Fix Private Equity and Performance Reporting
Corporate PR: From Responsive
to Responsible Journal of Communication Management, December, 1996
Companies have only recently admitted to the fact that "public opinion",
although this is not an operational concept, demands from them responsiveness
to an expectation that has become widespread since the 1960s: an access to corporate
information.
Corporate Social
Responsibility - Who Cares? Carl Courtney, President, icas public relations i mag, Issue 3
Suddenly the concept of corporate social responsibility is big again. Carl Courtney,
President, icas public relations and President, PROI, examines the reasons behind
this growing trend and asks what sort of companies should be thinking about
it.
To Spin or not to Spin –
The Ethics of Public Relations
The Institute of Public Relations Inaugural Annual General Meeting Lecture
By Professor Anne Gregory, Centre for Public Relations Studies, Leeds Business
School, Leeds Metropolitan University
May 2, 2002
2003 Investor Trust
- How U.S. Market Professionals View the Rebuilding Process Broadgate Consultants
Corporate scandals, a declining economy, poor consumer confidence, the aftermath
of September 11th and looming war with Iraq. By any measure, 2002 was a turbulent
period for the world and its financial markets. Demonstrating their resilience,
professionals in the world’s financial markets are generally optimistic
about the prospects for 2003.
