"Domestic and foreign." How many companies still view the world
divided this way? In fact, every country is "domestic" to its citizens,
and citizens expect equal treatment from any company they are dealing with,
for whatever purpose. Effective PR today requires a different vision of the
world.
Most companies today understand they must be responsive to public expectations.
However, not all understand that, beyond being responsive, they are also expected
to behave in a responsible manner. Often, companies are surprised they have
become suspect in public opinion, and are soon accused of misbehaviour, whether
concerning environmental protection, health and safety, or other areas of
public sensitivity
Many such incidents are the result of misunderstandings, often related to
cultural differences. This situation can be avoided - or even used to advantage-
with the appropriate guidance from skilled professionals who understand how
public opinion is formed.
PROI is composed of a group of consultancies which are "at home"
with your publics worldwide, and which understand their cultures as well as
they understand yours.
