PROI Leaderhip Contributes to ICCO 2023-24 World Report – Agencies Boldly Investing in Uncertain Future

Honored to contribute to the ICCO #WorldPRReport 2023-24. In his article, “Agencies Boldly Investing in Uncertain Future,” Global Managing Director Jeff Altheide shares feedback on ICCO’s growth and investment data from a focus group of senior leaders at PROI Worldwide agencies. Spanning 12 countries, their perspectives offer insight into top challenges and what strategic investments entrepreneurial communications agencies are making to prepare for future success. Three key takeaways for the year ahead: • Optimism abounds despite economic challenges that vary widely from country to country. • Focusing on short-term programs and ideas that help clients move the sales needle continue to be well-received; however, longer-term success requires investing in growth areas, such as ESG and strategic consulting. • Crisis and issues management services are becoming increasingly important as clients operate in a challenging global climate from environmental issues to geopolitical trends that require understanding the impact on clients’ business as well as the macro picture.

See More

EMEA A.I. Summit, March 13-15, 2024

35 Tech and AI experts from PROI EMEA agencies will meet for a 2 day Summit loaded with information, best practices and inspiration on why, and how-to to implement AI into communication firms. In line with the PROI-way, all session are interactive sessions rather then presentations, where participants will gain the most possible value. A big THANK YOU to fischerAppelt for hosting this meeting! A round of applause and gratitude to the agenda team: Rebecca Rico, Klaudia Chmielecka, David Benedig, David Rowson, Jakub Hrabovsky and Jonny Boehm.

See More

PROI Welcomes Wilbron - New Partner Agency in Alabama, USA

“Our agency is committed to work that uplifts communities, promotes ethical business practices, and positively changes the lives of ordinary people,” said Brandon Wilson, APR, Fellow PRSA, President and CEO of Wilbron. “By sharing wisdom and experience with other agency owners around the world we can better grow and scale up the impact we can have in the future.” Jeff Lambert, Global Chair of PROI Worldwide and Chair of U.S.-based Lambert Global, stated, “Wilbron has a unique focus and skill set that will complement the resources throughout our network. With agencies in more than 65 countries, geographic and cultural diversity is a big part of our story, but diversity of experience, perspective, and program strategies is equally important in the complicated world we all face today.” Since 2006, Wilbron’s “FOR GOOD” mission has guided the agency’s client work and measured success by the positive impact delivered in the lives of those they touch. Building on early work as a management consultancy for college presidents, the agency today delivers public relations and communications services for clients in healthcare, education, and financial services.

See More

PROI Worldwide Names Agency of the Year Award Winners for 2023

PROI Worldwide has recognized three firms as inaugural winners of its Agency of the Year (AOY) Award: Jackson Spalding - Americas Region; Icon Agency - APAC Region; and 24/7 - EMEA Region. The annual PROI AOY Award is bestowed upon one agency per Region, based on exceptional growth and development as an entrepreneurial business the previous calendar year. Each recipient was evaluated on its business strength, including revenue and new client growth, talent development, innovation and industry awards, as well as its commitment to PROI. “The PROI Agency of the Year award was introduced this year to acknowledge one Partner in each of our regions who demonstrated excellent business success, while also providing outstanding leadership and contributions to their fellow PROI Partners,” said Jeff Lambert, Global Chair of PROI Worldwide and Chair of U.S.-based Lambert Global. “It is a true reflection of the entrepreneurial spirit that is at the heart of PROI.” While the award is presented based on agency business results and service/contributions to PROI, selection is driven by the enthusiasm, resilience and collaborative spirit displayed by entrepreneurial business leaders. The award was created to honor the memory of Jorge Aguilar of PROI Partner FWD in Mexico who passed away in 2022.

See More

Partner News

Share the love: how to build the best client-agency relationships

Working in PR, we’re in the business of making a name for our clients. But that doesn’t mean we don’t appreciate a bit of recognition The post Share the love: how to build the best client-agency relationships appeared first on Wildfire.

Wildfire | March 14th 2024 03:22 am

Read News