PROI Leaderhip Contributes to ICCO 2023-24 World Report – Agencies Boldly Investing in Uncertain Future

Honored to contribute to the ICCO #WorldPRReport 2023-24. In his article, “Agencies Boldly Investing in Uncertain Future,” Global Managing Director Jeff Altheide shares feedback on ICCO’s growth and investment data from a focus group of senior leaders at PROI Worldwide agencies. Spanning 12 countries, their perspectives offer insight into top challenges and what strategic investments entrepreneurial communications agencies are making to prepare for future success. Three key takeaways for the year ahead: • Optimism abounds despite economic challenges that vary widely from country to country. • Focusing on short-term programs and ideas that help clients move the sales needle continue to be well-received; however, longer-term success requires investing in growth areas, such as ESG and strategic consulting. • Crisis and issues management services are becoming increasingly important as clients operate in a challenging global climate from environmental issues to geopolitical trends that require understanding the impact on clients’ business as well as the macro picture.

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WEBINAR: Taking root or on fire? Global perspectives on communicating about ESG - January 24th 3:30 PM EST

It’s become standard practice for companies to recognize the need to report and communicate about their environmental, social and governance (ESG) performance. Yet, in some regions, that emphasis has increasingly come under fire. Join leaders from PROI, as they discuss the state of ESG communications for 2024 beyond. Dave Armon, CEO of 3BL, hosts this timely discussion to provide insights for any organization concerned about navigating the complex ESG global landscape – with both external and internal stakeholders. Click below to view the webinar recording.

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PROI Welcomes Minerba - New Partner Agency in Argentina

“After 15 years of leading corporate communications in Argentina, we founded MINERBA in 2013 to provide an innovative array of services driven by qualified teams of bilingual, multidisciplinary professionals,” said Patricia Santa Marina, CEO & Founder, MINERBA. “We are excited to join PROI and be part of a growing community based on mutual collaboration with partners who share a similar business vision.”

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PROI Worldwide Names Agency of the Year Award Winners for 2023

PROI Worldwide has recognized three firms as inaugural winners of its Agency of the Year (AOY) Award: Jackson Spalding - Americas Region; Icon Agency - APAC Region; and 24/7 - EMEA Region. The annual PROI AOY Award is bestowed upon one agency per Region, based on exceptional growth and development as an entrepreneurial business the previous calendar year. Each recipient was evaluated on its business strength, including revenue and new client growth, talent development, innovation and industry awards, as well as its commitment to PROI. “The PROI Agency of the Year award was introduced this year to acknowledge one Partner in each of our regions who demonstrated excellent business success, while also providing outstanding leadership and contributions to their fellow PROI Partners,” said Jeff Lambert, Global Chair of PROI Worldwide and Chair of U.S.-based Lambert Global. “It is a true reflection of the entrepreneurial spirit that is at the heart of PROI.” While the award is presented based on agency business results and service/contributions to PROI, selection is driven by the enthusiasm, resilience and collaborative spirit displayed by entrepreneurial business leaders. The award was created to honor the memory of Jorge Aguilar of PROI Partner FWD in Mexico who passed away in 2022.

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El icosaedro de la comunicación de salud

Si pudiésemos representar nuestro trabajo en un diagrama de Venn, la comunicación sanitaria, la comunicación en salud, se encuentra en la intersección de los conjuntos investigación científica, política, economía, industria farmacéutica, gestión sanitaria, sociedades médicas, profesionales del sector sanitario (medicina, enfermería, y sus respectivas especialidades)...

ATREVIA | February 22nd 2024 03:00 am

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