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• Del Propósito al Crecimiento a través de la Marca

  En el mundo incierto, altamente competitivo y cambiante en el que vivimos, con sobrecarga de información en la mente del consumidor, parecería que todas las empresas deberían estar trabajando en buscar la manera de destacar siendo diferentes. Lo cierto es que sólo unas pocas lo consiguen y se convierten en marcas relevantes, pero las demás se dedican a imitar (benchmarking... more »

  ATREVIA | May 21st 2025 7:35 am

• How to Leverage CEO Branding for Business Success

  As audiences grow more curious and critical of who’s behind the brand, CEOs are becoming just as visible (and scrutinised) as the companies they lead. When managed strategically, a CEO’s personal brand can open doors to investment, media coverage, and consumer loyalty. But without alignment or foresight, it can just as easily erode reputation and [...] The post How to... more »

  Midas Communications International Co., Ltd. | May 5th 2025 1:34 pm

• Leadership In Crisis: The Crowdstrike PR Response

  In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. But few expected that a routine update at Crowdstrike, a leader in endpoint security, could provoke the disaster that resulted last Friday. The Windows OS crash triggered by the […]... more »

  Crenshaw Communications, a Mod Op company | July 23rd 2024 8:31 pm