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  • Three tips to reach your fragmented audience

    With audience dispersing on various platforms, securing a feature on news websites alone is no longer sufficient to ensure your announcement reaches your targets. Here’s how you can tap into the opportunities offered by media fragmentation. Identify appropriate alternatives to traditional media in video-based social spaces In addition to traditional media on social platforms,... more »

    Midas Communications International Co., Ltd. | July 14th 2024 3:36 am

  • An intro to news writing (Part 2) — enticing your readers to read on

    In a previous blog we looked at the structure of a news story and the importance of the inverted triangle. We looked at how you The post An intro to news writing (Part 2) — enticing your readers to read on appeared first on Wildfire. more »

    Wildfire | July 10th 2024 10:48 am

  • 5 Trends Shaping The Future Of PR (And How To Manage Them)

    For PR teams, there’s never been a time of greater opportunity. But with opportunities come risks and challenges.  Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet […] The post 5 Trends Shaping The Future Of PR (And How To Manage Them)... more »

    Crenshaw Communications, a Mod Op company | May 31st 2024 9:21 am