About PROI Worldwide

  • PROI Worldwide harnesses the collective power of the world’s most ambitious entrepreneurial communications firms.
  • By sharing global insights and best practices, PROI agencies remain best in market trendsetters, supporting the drive to deliver the most impactful communications campaigns for their clients.
  • Founded in 1970.
  • In 2020, PROI encompassed 80 partners with 7,300 employees in more than 165 cities and 50 countries. With combined revenue of nearly US$ one billion, PROI ranked 4th among consolidated communications groups, and was the only one in the top ten that is based on a unique partnership of independent business people.
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Partner News

  • How To Make A PR Impact With International Media

    Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams.  Many B2B tech companies with digital offerings, for example, market products and services worldwide, and […] The post... more »

    Crenshaw Communications | December 1st 2021 3:12 pm

  • How influential are your brand’s digital executives?

    I’ve written a lot recently about the importance of personal branding and, as a senior business executive, the impact that personal social profiles can have The post How influential are your brand’s digital executives? appeared first on Wildfire. more »

    Wildfire | December 1st 2021 4:42 am

  • Crisis energética europea y transición ecológica: Estado de la Unión de la Energía

    Europa sufre una crisis energética. Sin embargo, sus causas, así como sus consecuencias, siguen siendo algo bastante inexplorado. Las razones […] more »

    ATREVIA | November 30th 2021 12:41 pm

  • Crisis energética europea y transición ecológica: Estado de la Unión de la Energía

    Europa sufre una crisis energética. Sin embargo, sus causas, así como sus consecuencias, siguen siendo algo bastante inexplorado. Las razones […] more »

    ATREVIA (Portugal) | November 30th 2021 12:41 pm

  • Why are AVE’s considered ineffective?

    The Fifth Principle of the Barcelona Principles 3.0 suggests that Advertising Value Equivalents (AVEs) are not the value of communication. Surprisingly, AVEs are still prevalent in public relations despite being recognized as obsolete and ineffective. Here are the top 5 reasons why AVEs should not be used as the primary method for evaluation: AVE is [...] The post Why are... more »

    Midas Communications International Co., Ltd. | November 25th 2021 10:41 pm