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• Why Brands Must Act Responsibly During Crises

  In the wake of a recent 7.0-magnitude earthquake in Myanmar, which was felt as far as Bangkok, it’s clearer than ever that brands can’t simply carry on with business as usual during a crisis. In times of disaster, audiences expect more than products or promotions; they expect empathy, responsibility, and meaningful action. Reacting in the [...] The post Why Brands Must Act... more »

  Midas Communications International Co., Ltd. | April 11th 2025 6:13 am

• Leadership In Crisis: The Crowdstrike PR Response

  In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. But few expected that a routine update at Crowdstrike, a leader in endpoint security, could provoke the disaster that resulted last Friday. The Windows OS crash triggered by the […]... more »

  Crenshaw Communications, a Mod Op company | July 23rd 2024 8:31 pm