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About PROI Worldwide

  • PROI Worldwide harnesses the collective power of the world’s most ambitious entrepreneurial communications firms.
  • By sharing global insights and best practices, PROI agencies remain best in market trendsetters, supporting the drive to deliver the most impactful communications campaigns for their clients.
  • Founded in 1970.
  • In 2020, PROI encompassed 80 partners with 7,300 employees in more than 165 cities and 50 countries. With combined revenue of nearly US$ one billion, PROI ranked 4th among consolidated communications groups, and was the only one in the top ten that is based on a unique partnership of independent business people.
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Partner News

  • Can companies nudge us to be greener?

    Companies that venture into the world of environmentalism face an uphill battle — and rightly so. We’ve all seen the Twitter storms that follow poorly The post Can companies nudge us to be greener? appeared first on Wildfire. more »

    Wildfire | January 18th 2022 4:46 am

  • Writing For Journalism And Writing For PR: How They Differ

    Fun fact about me: before getting into PR, I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper, or my personal blogs, my writing […] The post Writing For Journalism And Writing For PR: How... more »

    Crenshaw Communications | January 11th 2022 10:25 am

  • ¿Inteligencia Artificial en el trabajo?

    Viendo la que estamos viviendo, hay más inteligencia en mi exprimidor de limones que en muchas personas con las que hablo últimamente. […] more »

    ATREVIA | January 5th 2022 4:10 am

  • ¿Inteligencia Artificial en el trabajo?

    Viendo la que estamos viviendo, hay más inteligencia en mi exprimidor de limones que en muchas personas con las que hablo últimamente. […] more »

    ATREVIA (Portugal) | January 5th 2022 4:10 am

  • Why are AVE’s considered ineffective?

    The Fifth Principle of the Barcelona Principles 3.0 suggests that Advertising Value Equivalents (AVEs) are not the value of communication. Surprisingly, AVEs are still prevalent in public relations despite being recognized as obsolete and ineffective. Here are the top 5 reasons why AVEs should not be used as the primary method for evaluation: AVE is [...] The post Why are... more »

    Midas Communications International Co., Ltd. | November 25th 2021 10:41 pm