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PROI Worldwide Names Officers, All-Female Regional Co-Chair Slate

PROI Worldwide announced the International Management Board slate for 2023/2024, led by Jeff Lambert, Chair of Michigan-based Lambert Global. PROI is the world’s largest partnership of entrepreneurial communications agencies with partners in 65 countries. “PROI had a record year, in terms of both number of Partners and combined revenue,” Lambert said. “Our International Management Board is building on this momentum with a number of new initiatives with our member agencies that will ensure we lead the dynamic future of the communications industry.”

#PROI Leadership Featured in PRWeek Podcast - What is the state of the PR industry from the view of agency entrepreneurs?

PROI Global Chair Jeff Lambert, of Lambert Global in the U.S., and Global Chair-Elect Angela Scaffidi of SenateSHJ in Australia, answered those questions and more in a PROI-sponsored podcast with PRWeek. The PROI leaders reported that our industry continues to be relatively healthy and growing. In a PROI survey, 80% of responded indicated their business will grow in 2023,and 52% said they will be up 10% or more from last year. Generally, the corporate reputation and strategy challenges that arose from the Pandemic continue to make PR expertise more valued in the C-suites and Boardrooms for our clients. And this is spilling over to the integrated marketing and communications strategies that are the bread and butter for many agencies.

PR Succession Lines and Second-Generation Leaders: An Insightful Video Podcast with PRovoke Media

Although Debby Penton, Tobias Mueller and Luke Lambert traveled different paths to becoming agency leaders, they faced similar challenges. In this PRovoke Media video podcast hosted by Paul Holmes, they talk candidly about their personal journeys and how they are preparing the next generation of leaders within their firms.

24/7 Communications, Poland Wins EMEA Agency of the Year Award

24/7Communication was selected to win the AOTY Award due to their ability to demonstrate exceptional results in the following areas in 2022: •Revenue growth •Addition of new clients •Significant steps in talent development •Business and service innovation •Industry thought leadership •Awards for business and campaign success •Contributions to other PROI Partners

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How Public Relations Can Enhance AdTech Marketing

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Just take a look at the LUMAscape above to get an idea of the adtech display category. […] The post How Public...

Crenshaw Communications | November 21st 2023 01:45 pm

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