Creating a strategic advantage
Snap On Industrial UK
Snap-On Industrial UK, a tooling solutions specialist, needed to build on the awareness of Snap-On in key media sectors (aviation, engineering, health & safety, oil & gas, education and energy). KISS PR approached this by positioning key people in the company as thoughtleaders and experts in their field, to reinforce the company’s positioning as a supplier of bespoke tooling solutions.
KISS PR transformed Snap-On’s original low media presence through a trade media PR campaign, communicating the company’s extended product lines, bespoke tooling offering, educational programmes and extensive expertise. The campaign helped support the business in delivering an 18% increase in turnover. The campaign included new product releases, opinion pieces, thought-leadership articles, advice pieces, guest blog posts and by-lined articles, awards entry and exhibition press packs.
“KISS PR has revolutionised our method and approach to PR. Since working with the team we have seen a substantial increase in the volume and quality of coverage achieved across every target market.”
David Soughton, Marketing Manager, Snap-On Industrial UK