CASE STUDIES

My Barcelona, My Rules

CLIENTS

Police Eyewear

Agencies Involved

M2.0 Communications

Job

Social Media PR
Social Media Strategy
Content Strategy
Engagement Strategy
Content Development

Objectives

The Challenge
Police Eyewear fashioned some of the most iconic designer sunglasses in the market today. It has thousands of fan but want to bring their followers into sales by bringing them into the store.

Activities

Insight
Bring the brand closer to home by capitalizing on the value that fans can get from the brand.



Execution
M2.0 helped spread Police Eyewear's My Barcelona, My Rules through Facebook. The agency used a combination of raffle promos and trivia about Barcelona to build hype in the coming weeks until the real prize, the trip to Catalonia's capital.

Results

1 Million in sales from November 2014 to March 2015.Check out the rest of the case study www.m2social.net