Homewood Suites by Hilton: Creating a vacation home for our military
Homewood Suites by Hilton
Identify and cultivate new travel sectors to overcome occupancy drops over the weekend.
- Targeted + Mass Media Campaign: Focus on CNN Headline News’ “Morning Express” and Military Spouse Magazine; SEO and audio news release during Military Appreciation Month.
- An Emotional Military Family Reunion: All-expense paid family reunion for soldier; partnership with the National Military Family Association and Joining Forces.
- Welcome Home Headquarters: New Facebook community created to capture reunions, share personal stories and show support for our military.
- Paid Media Supported by Deep Discount: Evergreen 15% discount (deepest discount in HWS history) and ad creative “For all those moments you missed to serve us, it’s our turn to serve you.”
- 2% occupancy increase
- $15M in direct bookings
- 525MM media impressions
- Homewood featured on White House blog
- CNN Headline News feature segment
- HSMAI Platinum Award Winner