Homewood Suites by Hilton: Creating a vacation home for our military


Homewood Suites by Hilton


Identify and cultivate new travel sectors to overcome occupancy drops over the weekend.


  • Targeted + Mass Media Campaign: Focus on CNN Headline News’ “Morning Express” and Military Spouse Magazine; SEO and audio news release during Military Appreciation Month. 
  • An Emotional Military Family Reunion: All-expense paid family reunion for soldier; partnership with the National Military Family Association and Joining Forces.
  • Welcome Home Headquarters: New Facebook community created to capture reunions, share personal stories and show support for our military.
  • Paid Media Supported by Deep Discount: Evergreen 15% discount (deepest discount in HWS history) and ad creative “For all those moments you missed to serve us, it’s our turn to serve you.”


  • 2% occupancy increase
  • $15M in direct bookings
  • 525MM media impressions
  • Homewood featured on White House blog
  • CNN Headline News feature segment
  • HSMAI Platinum Award Winner