CASE STUDIES

Hampton by Hilton: The Power of Influencer Engagement

CLIENTS

Hampton by Hilton

Objectives

Capture consumer hearts and minds, while focusing on the biggest opportunity for growth – weekend travel – to cut through sea of sameness by driving brand differentiation, awareness and preference.

Activities

Surveyed America, positioning Hampton as the home of weekend discovery
Built the The Ultimate Seekender Team, a group of savvy weekenders already embracing the Seekender lifestyle shared their experiences and inspired others to seize the weekend
Powerful content creation played a major role in contest participation, microsite traffic, sponsored post engagement and CTA dissemination
Promoted Facebook posts that utilized UST content and tagged the team, which garnered between 15-20K likes compared to the brand’s social average of 48 likes and LIVE NATION’s 2-5K
Elevated the content and message reach with timely, Seekender themed activations, such as a Summer Tour with Live Nation, a Getaway Giveaway, and a Latina Bloggers Connect Twitter Party for Hispanic Heritage Month

Results

211M total impressions
158 total social media & blog posts
1281 media placements
18 social media influencers engaged