Tesla Motors

Agencies Involved

In 2015 the Danish government changed from red to blue and Tesla was facing a critical threat to their business model. The government wanted to introduce taxes on electric cars from 2016, and they used the popular luxury brand of Tesla to pave the way for support from the socialist opposition. LEAD was hired in the fall of 2015 to limit the damages. At that time it was too late to avoid some taxes on electric cars, but we managed to help introduce a tax model that very slowly introduced the changes. As a result, Tesla ended up selling more cars in Denmark in 2015, than in any other country in world. And thanks to a continuous lobby effort, the long term legislation is likely to be rolled back in Q4 2016.