Call Me

Agencies Involved

LEAD created a brand platform for Call Me’s communication activities and public relations as part of the launch of the CSR campaign - Watch Your Mouth. The goal was to create a brand platform and a range of communications activities that would make Call me stand out from the long list of telco brands in Denmark by integrating a relevant and strong CSR statement in all of Call me's communications activities, including Call me's special corporate culture, the strong customer relationship and a focus on dialogue and tone. The development of the brand platform included a situation analysis, a number of innovative steering committee meetings and workshops, presentation and implementation of the platform, press launch and execution. The press launch alone resulted in +20 news stories, interviews and features in Denmark, digital news and trade media, and spots on both nationwide and regional radio and television.