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unik public image


Nissim Douek, Founder and Owner
Nissim Douek
Founder and Owner
Matan Greenstein, CEO
Matan Greenstein
CEO
Maya Beiman, Deputy CEO
Maya Beiman
Deputy CEO
Elsa Kuperman, VP Digital Marketing
Elsa Kuperman
VP Digital Marketing
Barak Kfir, VP Client Relations
Barak Kfir
VP Client Relations
Reut Avny, VP of Operations
Reut Avny
VP of Operations
Oren Vermus, Art Director
Oren Vermus
Art Director
Assaf Librati, Deputy CEO
Assaf Librati
Deputy CEO

CONTACT INFORMATION

unik.co.il
nissim@unik.co.il
Tel-Aviv, Israel
Homa U'Migdal 26
Tel-Aviv
Israel
Country Code: +972
(T) 3 6874055

Agency Profile

unik, a leading Israeli public relations firm, is engaged in generating public exposure, helping companies, organizations and people promote ideas and accomplish their business goals while abiding by their values.

Since 2023, unik is the exclusive Israeli partner of PROI Worldwide, the most award-winning PR agency network in the world. Our clients profit from the world’s best PR know-how and local expertise.

 

With our multidisciplinary expertise, handpicked professionals and extensive connections in all the right places, we’re here to help you change things for the better.

In a reality where marketing messages and image positioning are constantly being challenged, unik offers its clients a complete and comprehensive suite of services – crisis management, strategic/media consulting, public relations, and activity encompassing all digital content channels.

As we work towards the goal, we use every possible platform that is suited to getting the brand concept and story across – Israeli and international media, social media, direct marketing, as well as every junction where the target audience is potentially present and brand image can be shaped.

Since unik’s establishment in 2003, we have accumulated exceptional expertise in the effective management of crises that have shaped, and continue to shape, the Israeli public agenda; we have unveiled brands and made them part of the relevant public discourse; we have defended brands and people against targeted or comprehensive public attacks; we have led campaigns in conjunction with regulatory bodies; we have furthered especially complex content issues, requiring absolute control and knowledge of the interfaces and junctures between the different sectors (public, third and business); we have devised marketing campaigns with creatives that have generated talk that spread like wildfire; we have created differentiated branded content worlds; and the list goes on.

 

unik was founded by Nissim Douek, formerly editor-in-chief of Mamon, Yedioth Ahronoth’s financial supplement, and today one of Israel’s leading crisis managers and media consultants. unik CEO Matan Greenstein former senior officer in The IDF’s Spokesperson’s Unit, and the firm’s professional team consists of 25 experts in communications, digital, content, strategy, creative and graphic design.

Every person, company or organization that walks through our door receives special treatment. We start by gaining an understanding of the client’s specific needs, followed by an analysis of the relevant operating environment. We then craft a customized media strategy – and uncompromisingly implement it.

 

 

Media crisis management

unik Crisis Management possesses unique, broad and successful experience in handling media crises of every kind in commercial companies, third sector organizations, state authorities, political parties, and those involving private individuals. During the crisis we closely accompany the client, frequently assess the situation and work across a variety of platforms and levels: print, social media, intra-organizational communications, briefings and informal messages. We undertake the client’s ongoing spokesmanship and apply frequent monitoring and control, while establishing calm, stability and clarity. After the crisis is over, we build and implement a recovery plan.

 

Communication strategy

We specialize in crafting communication and public strategy for clients, encompassing all aspects: commercial, public or political goals, relevant target audiences, direct and indirect competition in the sector in question, creating content, handling regulatory issues, lobbying, etc. Our services include setting short, medium and long-term goals, ongoing follow-up of publications in the media, monitoring the social media discourse and media consulting to the client’s executives.

 
Public Relations
 

unik offers clients media consulting services and overall management of their corporate spokesmanship vis-à-vis all relevant platforms in the media world: TV, print and online newspapers, radio, blogs, podcasts, etc. We deliver a response to all communication services required in the client’s business environment, from press releases through to press conferences, from newsletters and representation on social media through to informal briefings for relevant correspondents.

 

Digital

unik specializes in planning, creating and executing public, political and commercial campaigns of all kinds: product and service launches; local or international market penetration; national or local election campaigns; primary elections; intra-organizational campaigns and others. We work in coordination and collaboration with advertising agencies, pollsters, legal advisors and branding agencies, as well as all other parties that are relevant to the client’s objectives.

 

Campaign management

unik specializes in planning, creating and executing public, political and commercial campaigns of all kinds: product and service launches; local or international market penetration; national or local election campaigns; primary elections; intra-organizational campaigns and others. We work in coordination and collaboration with advertising agencies, pollsters, legal advisors and branding agencies, as well as all other parties that are relevant to the client’s objectives.

 

 

AREAS OF EXPERTISE

  • Investor and Financial Relations
  • Government
  • Research
  • Environmental Communications
  • Healthcare-Pharmaceuticals
  • Technology
  • Consumer Products
  • Professional Services
  • Not for Profits
  • Public Affairs
  • Corporate Affairs
  • Content, Social + Digital

SELECTION OF CLIENTS

  • AIG
  • Bank Of Israel
  • Manpower
  • Marsh Israel
  • Shapir – Israel's leading company in the construction, development, and infrastructure sector
  • Türkiye Tourism Promotion and Development Agency (TGA)

Awards of Distinction

Nissim Douek has been named "Most Influential Personality in the Media" many times in recent years.

He has also appeared on "Liberal" magazine's list of the most influential people of 2020.

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