Agency Profile
In brief
With more than 25 years of expertise, we deliver customized PR strategies that are practical, sustainable, and results-focused, backed by a proven methodology and a hands-on team actively engaged in each project within every sector in the market.
Our purpose
We believe in the importance of connecting people and organizations with their stakeholders and main interest groups in a transparent, direct and honest way.
How we do it?
Telling relevant stories and making valuable content visible, with the ability and experience to engage with the most influential media.
Our services
We offer a comprehensive suite of services including corporate reputation management, influencer management, public affairs, change management and crisis communications.
Metrica also offers social listening, digital marketing and influencer marketing to cater for their clients’ growing communication needs, serviced by their team of 50 communications professionals.
Awards of Distinction
We have been recognized over the years for our excellence in communication, public relations, and marketing strategies, receiving multiple awards at the prestigious Effie Awards and ANDA Awards. These recognitions reflect out ability to generate impact and results across various categories.
Effie Awards
- 2013-2016: Metrica began its recognition with "Crece Bien - Cruzada Nacional por la Nutrición Infantil" (2013) and added several awards for campaigns such as "Panetón D'Onofrio regala la magia de la Navidad Peruana" and "Sublime comparte sonrisa."
- 2017-2019: Campaigns like "El plato más rico del Perú," "Dupliquemos el corazón," and "Tomate un break de la rutina - Kit Kat" solidified Metrica in various categories such as Social Marketing, Sustained Success, and Media Innovation.
- 2020-2023: Notable participation with campaigns like "La lata digital" for the Peruvian Foundation Against Cancer, "Expertos de calidad" for Falabella.com, and "Sin parar alimenta tu hambre" for Nestlé.
ANDA Awards
- 2013, 2015, 2017, 2020, and 2021: Metrica was recognized as the Best Public Relations Agency in Peru.
- 2019-2021: We received awards for our work in integrated brand communication, product launches, and earned media strategies for brands such as Pepsico, Procter & Gamble, and Nestlé Peru.
Other Recognitions
- 2022: Metrica ranked among the top five independent agencies in the Effie Awards effectiveness ranking.
- 2023: We were recognized as one of the top eight agencies in risk and crisis management by Leaders League.
