ASAHI Agency / PRAP Japan Group
PRAP Japan Group consists of 4 companies; PRAP Japan, Brains Company, Witan Associates and Asahi Agency. Each agency operates individually with different characteristics and expertise. Therefore, the group can respond to any client's expectation in the Japanese market.
PRAP Japan was established in 1970 and is one of Japan’s largest and most well-established public relations consultancies, publicly listed on the JASDAQ since 2005. Now PRAP Japan has approximately 200 employees.
PRAP facilitates a wide range of companies and organizations achieve success in the Japanese marketplace through a tailored local strategic communications approach for leading domestic and global companies, utilizing their strong public relations expertise combined with vertical industry experience. PRAP highly specializes industry know-how in finance, health care, IT, consumer and public affairs, and has a good reputation as top media training track record in the industry and crisis management.
Brains Company established in 1974 separating from PRAP Japan and, now has 20 employees. They focus on domestic clients and excel at lifestyle-oriented public relations.
Witan Associates established in 1982 and was acquired by PRAP in 2013. Witan is a boutique type of agency with 8 bilingual teams. The specialties are Stakeholder Engagement, Trade Marketing, and Market Entry Support for Non-Japanese companies and Political & Public Affairs.
Asahi Agency established in 1980 as one of Japan-based international marketing and communication agency specialized in assisting foreign government/associate and multinational companies to enter and operate in the Japanese market. The philosophy is Wakon Yosai which means Japan spirit with Western intelligence that is to utilize clients' marketing experience and resources in their domestic and international markets and modifying or adapting them to the Japanese market. The 8 account service team are bilingual and bi-cultural with diverse skills. The expertise is focused on market entry and growth in five key areas: agricultural and food products and services; IT and hi-tech industries; tourism; government and trade commissions; and sports and cosmetics products.