PRAP Japan Group

Masahiro Saito
PRAP Japan

CONTACT INFORMATION

www.prap.co.jp/

Tokyo, Japan

PRAP Japan
Midtown East 8F, 9-7-2 Akasaka, Minato-ku,
Tokyo
Japan
Country Code: 81
(T) (0)3-4580-9111
(F) (0)3-4580-9100

CONTACT(S)

Masahiro Saito, Operating Officer, Head of Overseas Business Division
Tokyo
Japan
(T) 3-4580-9134
(E) m-saito@prap.co.jp

Agency Profile

PRAP Japan Group consists of 3 companies; PRAP Japan, Asahi Agency and Brains Company. Each agency operates individually with different characteristics and expertise. Therefore, the group can respond to any client's expectation in the Japanese market.

PRAP Japan was established in 1970 and is one of Japan’s largest and most well-established public relations consultancies, publicly listed on the JASDAQ since 2005. Now PRAP Japan has approximately 200 employees.
PRAP facilitates a wide range of companies and organizations achieve success in the Japanese marketplace through a tailored local strategic communications approach for leading domestic and global companies, utilizing their strong public relations expertise combined with vertical industry experience. PRAP highly specializes industry know-how in finance, health care, IT, consumer and public affairs, and has a good reputation as top media training track record in the industry and crisis management.

Asahi Agency established in 1980 as one of Japan-based international marketing and communication agency specialized in assisting foreign government/associate and multinational companies to enter and operate in the Japanese market. The philosophy is Wakon Yosai which means Japan spirit with Western intelligence that is to utilize clients' marketing experience and resources in their domestic and international markets and modifying or adapting them to the Japanese market. The 8 account service team are bilingual and bi-cultural with diverse skills. The expertise is focused on market entry and growth in five key areas: agricultural and food products and services; IT and hi-tech industries; tourism; government and trade commissions; and sports and cosmetics products.

Brains Company established in 1974 separating from PRAP Japan and, now has 20 employees. They focus on domestic clients and excel at lifestyle-oriented public relations.

AREAS OF EXPERTISE

Government
Research
Sports Marketing
Technology
Consumer Products
Food, Beverage & Spirits
Retail
Cultural
Agriculture
Entertainment
Fashion/Lifestyle
Hospitality & Travel
Investor and Financial Relations
Public Affairs
Real Estate
Professional Services
Logistics
Healthcare-Pharmaceuticals
Chemicals
Automotive

SERVICES

Audio-Visual + Web Services
Digital + Marketing Communications
Marketing / Brand ID
Media Monitoring & Analysis
Media Relations
Promotions & Event Management
Research & Analysis
Strategic Counsel
Financial + Investor Relations
Public Affairs
Business to Business
Consumer
Community Relations
Corporate Social Responsibility
Crisis & Issues Management & Communication
Editorial Services
Issues management
Legal PR and Litigation
Reputation Measurement & Management
Stakeholder Engagement & Relations

SELECTION OF CLIENTS

ARIUNAA SURI
Burt's Bees
California Fig Advisory Board
Canada Pork International
Canadian Wheat Board
Catalina Marketing Japan
Chilean Exporters Association
Consorzio del formaggio Parmigiano-Reggiano
Consorzio del Prosicutto di Parma
European Union
ExactTarget
Gambero Rosso
Guidewire
Hawaiian Papaya Association
Instituto dos Vinhos do Douro e Porto
Kewill
Link_A_Media Devices
Metro Denver
Mozilla Japan
National Honey Board
Novaled AG
Oranfrizer
Reid Fruit
Renesola
salesforce.com
TOEIC
Wild Blueberry Association of North America