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PRAP Japan Group


Masahiro Saito, PRAP Japan
Masahiro Saito
PRAP Japan

CONTACT INFORMATION

www.prap.co.jp/
Tokyo, Japan
PRAP Japan
Midtown East 8F, 9-7-2 Akasaka, Minato-ku,
Tokyo
Japan
Country Code: 81
(T) (0)3-4580-9111
(F) (0)3-4580-9100

CONTACT(S)

Masahiro Saito, Operating Officer, Head of Overseas Business Division
Tokyo
Japan
(T) 3-4580-9134
(E) m-saito@prap.co.jp

Agency Profile

PRAP Japan Group consists of 3 companies; PRAP Japan, Asahi Agency and Brains Company. Each agency operates individually with different characteristics and expertise. Therefore, the group can respond to any client's expectation in the Japanese market.

PRAP Japan was established in 1970 and is one of Japan’s largest and most well-established public relations consultancies, publicly listed on the JASDAQ since 2005. Now PRAP Japan has approximately 200 employees.
PRAP facilitates a wide range of companies and organizations achieve success in the Japanese marketplace through a tailored local strategic communications approach for leading domestic and global companies, utilizing their strong public relations expertise combined with vertical industry experience. PRAP highly specializes industry know-how in finance, health care, IT, consumer and public affairs, and has a good reputation as top media training track record in the industry and crisis management.

Asahi Agency established in 1980 as one of Japan-based international marketing and communication agency specialized in assisting foreign government/associate and multinational companies to enter and operate in the Japanese market. The philosophy is Wakon Yosai which means Japan spirit with Western intelligence that is to utilize clients' marketing experience and resources in their domestic and international markets and modifying or adapting them to the Japanese market. The 8 account service team are bilingual and bi-cultural with diverse skills. The expertise is focused on market entry and growth in five key areas: agricultural and food products and services; IT and hi-tech industries; tourism; government and trade commissions; and sports and cosmetics products.

Brains Company established in 1974 separating from PRAP Japan and, now has 20 employees. They focus on domestic clients and excel at lifestyle-oriented public relations.

AREAS OF EXPERTISE

  • Government
  • Research
  • Sports Marketing
  • Technology
  • Consumer Products
  • Food, Beverage & Spirits
  • Retail
  • Cultural
  • Agriculture
  • Entertainment
  • Fashion/Lifestyle
  • Hospitality & Travel
  • Investor and Financial Relations
  • Public Affairs
  • Real Estate
  • Professional Services
  • Logistics
  • Healthcare-Pharmaceuticals
  • Chemicals
  • Automotive

SERVICES

  • Audio-Visual + Web Services
  • Digital + Marketing Communications
  • Marketing / Brand ID
  • Media Monitoring & Analysis
  • Media Relations
  • Promotions & Event Management
  • Research & Analysis
  • Strategic Counsel
  • Financial + Investor Relations
  • Public Affairs
  • Business to Business
  • Consumer
  • Community Relations
  • Corporate Social Responsibility
  • Crisis & Issues Management & Communication
  • Editorial Services
  • Issues management
  • Legal PR and Litigation
  • Reputation Measurement & Management
  • Stakeholder Engagement & Relations

SELECTION OF CLIENTS

  • ARIUNAA SURI
  • Burt's Bees
  • California Fig Advisory Board
  • Canada Pork International
  • Canadian Wheat Board
  • Catalina Marketing Japan
  • Chilean Exporters Association
  • Comit‚àö¬© Interprofessionnel du Comt‚àö¬©
  • Consorzio del formaggio Parmigiano-Reggiano
  • Consorzio del Prosicutto di Parma
  • European Union
  • ExactTarget
  • Gambero Rosso
  • Guidewire
  • Hawaiian Papaya Association
  • Instituto dos Vinhos do Douro e Porto
  • Kewill
  • Link_A_Media Devices
  • Metro Denver
  • Mozilla Japan
  • National Honey Board
  • Novaled AG
  • Oranfrizer
  • Reid Fruit
  • Renesola
  • salesforce.com
  • TOEIC
  • Wild Blueberry Association of North America
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