ChangeMakers brings together more than 400 senior, multidisciplinary experts across Canada and the United States, united by a shared belief: that reputation, trust, and impact are not communications outputs, but leadership responsibilities. Our work sits at the intersection of strategy, culture, and stakeholder experience; helping organizations not only respond to change, but anticipate it, shape it, and lead through it.
Our decades of experience across reputation management, social impact, and integrated marketing have given us a nuanced understanding of how audiences, systems, and societal expectations intersect. We are particularly effective in environments where complexity is high and stakes are real; spanning agriculture and global trade, corporate and consumer brands, crisis and issues management, Indigenous advisory, health, and technology. In these contexts, progress requires more than execution; it requires perspective, credibility, and trust built over time.
As change management specialists, we excel in moments where organizations must align strategy with behaviour, values with action, and purpose with performance. Our ability to bring multiple lenses, cultural, social, economic, and reputational, to every challenge allows us to deliver solutions that are both pragmatic and principled, locally grounded and globally relevant.
Robert Gemmill, Chief Commercial Officer, ChangeMakers
Roanne Argyle, President, Reputation Management, ChangeMakers
Rob McEwan, EVP & National Lead Health, ChangeMakers
Caroline De Silva, SVP Consumer, ChangeMakers
Victoria Stratton, Manager, Corporate Affairs, ChangeMakers
We are an award-winning firm, recognized as a Provoke Media North American Agency of the Year finalist, CPRS Large Agency of the Year in 2021, 2022, 2023, and 2025, and a multi-time recipient of awards of excellence from the Canadian Society of Public Relations, International Association of Business Communicators, and International Association of Public Participation.