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Strategic Public Relations Group Limited

Richard Tsang, Chairman
Richard Tsang
Chairman

CONTACT INFORMATION

www.sprg.asia
Hong Kong, China
24/F, Admiralty Centre I
18 Harcourt Road
Hong Kong, Special Administrative Region
China
Country Code: 852
(T) 2864 4818
(F) 2114 4948
Beijing, China
Room 1005, The Exchange Beijing,
No.118, Jianguo Road(yi), Chaoyang District,
Beijing, PRC 100022
China
Country Code: 86
(T) 86-10-8580 4258
(F) 86-10-8589 1963
Guangzhou, China
Unit 4715, Tower B,
No.191, Tiyuxi Road, Tianhe District
Guangzhou, PRC 510095
China
Country Code: 86
(T) 86-20-8732 0963
(F) 86-20-8732 1315
Shanghai, China
Room 1101, United Plaza
No.1468 West Nanjing Road
Shanghai, PRC 200040
China
Country Code: 86
(T) 86-21-6247 9988
(F) 86-21-6247 8880

CONTACT(S)

Richard Tsang, Chairman
Hong Kong, Special Administrative Region
China
(T) 2864 4818
(F) 2114 4948
(E) richard.tsang@sprg.com.hk
Eveline Wan, Executive Director
Hong Kong, Special Administrative Region
China
(T) 2864 4822
(F) 2114 4948
(E) eveline.wan@sprg.com.hk

Agency Profile

Founded in 1995, Strategic Public Relations Group (“SPRG”) is one of the largest public relations network in Asia Pacific and the largest public relations consultancy in Hong Kong.  

 

It has 250+ professionals working across 18 member offices, including an associate company in Australia.  There are 210 staff in Greater China alone, offering its clients brand building and marketing communications capabilities span different sectors and industries – automobile, IT, healthcare and pharmaceutical, lifestyle and fashion, sports, hospitality and tourism, M.I.C.E and property development sectors.  What’s more, SPRG also provides comprehensive PR services in investor relations, IPO management and corporate communications for financial institutions, statutory bodies and associations, as well as government relations and public affairs.  SPRG is recognised for its dedication to excellence, including “Network/Agency of the Year” titles from The Holmes Report, Campaign Asia, Marketing magazine, The Stevie® and Communications Director.  It has also been named as “Greater China Independent Agency of the Year”.  In addition to the winning client campaigns and CSR/non-industry recognition, altogether SPRG has garnered to date over 450 esteemed global and regional awards/accolades.

 

SPRG has three member offices in Mainland China: Beijing, Shanghai and Guangzhou and 4 offices in Hong Kong, providing PR services that range from positioning, reputation and brand building, market analysis and intelligence to spokesperson grooming and training, corporate marketing, event management for clients across different city-tiers in the nation and experienced in helping international brands to target into the China market.

 

SPRG has long been notorious for its leading position in investor relations/financial communications, it is also the record holder of Hong Kong IPO market with over 480 IPOs handled since inception, and claiming an average of 25% of the market share each year from Year 2000 onwards.  SPRG has a portfolio of retainer clients comprising over 170 listed companies in Hong Kong – the largest among all peers.  SPRG was named “Asia Pacific Financial Consultancy of the Year” and “Asia Pacific Corporate Consultancy of the Year” by The Holmes Report and for eight years in a row, it has won the “Best Financial PR Firm – Asia” by Corporate Governance Asia.  Backed by professionals with extensive experience in financial media, financial analysis, accounting, banking and public relations and marketing.  SPRG is always ready to provide clients with tailored communication programmes including “talk of the town” events that help achieve their marketing and promotional objectives.

AREAS OF EXPERTISE

  • Investor and Financial Relations
  • Technology
  • Sponsorship
  • Consumer Products
  • Cultural
  • Entertainment
  • Automotive
  • Fashion/Lifestyle
  • Food, Beverage & Spirits
  • Healthcare-Pharmaceuticals
  • Hospitality & Travel
  • Manufacturing
  • Not for Profits
  • Professional Services
  • Retail
  • Sports Marketing
  • Construction & Construction Materials
  • Logistics
  • Natural Resources
  • Property
  • Infant Products
  • Gaming
  • Content, Social + Digital
  • Corporate Affairs
  • Environmental Communications
  • Government
  • Public Affairs
  • Reputation Management

SERVICES

  • Community Relations
  • Corporate Social Responsibility
  • Crisis & Issues Management & Communication
  • Digital + Marketing Communications
  • Editorial Services
  • Financial + Investor Relations
  • Issues management
  • Marketing / Brand ID
  • Media Relations
  • Promotions & Event Management
  • Reputation Measurement & Management
  • Research & Analysis
  • Sponsorship Management
  • Stakeholder Engagement & Relations
  • Strategic Counsel
  • Public Affairs
  • Government Relations
  • Business to Business
  • Consumer
  • Content + Video Production
  • Lobbying
  • Media Monitoring & Analysis

SELECTION OF CLIENTS

  • AAC Technologies Holdings Inc.
  • Ascendas Singbridge
  • Bank J. Safra Sarasin Ltd, Hong Kong Branch
  • China Mengniu Dairy Co. Ltd.
  • Deloitte Touche Tohmatsu
  • Dow Corning Corporation
  • Esprit Holding Ltd.
  • Google China
  • K.Wah International Holdings Ltd.
  • KFC - Birdland (Hong Kong) Ltd.
  • Lenovo Group Ltd.
  • Merck
  • Onyx Hospitality Group
  • Sun Art Retail Group Ltd.
  • United Company RUSAL Plc.
  • Xtep International Holdings Ltd
  • ZTE Corporation

Awards of Distinction

The Holmes Report
- "Corporate Consultancy of the Year" in 2017
- “Asia Pacific Financial Consultancy of the Year” in 2011
- “Hong Kong Consultancy of the Year” in 2009

Campaign
- “Greater China Independent Agency of the Year” in 2012
- “Asia Pacific Network of the Year” in 2010

Marketing magazine
- “Local Hero of the Public Relations Agency of the Year” in 2010-2013 & 2016
- “Best of Show – Agency” (PR Awards) in 2016
- “Best Crisis Management Team” (PR Awards) in 2014
- “Local Hero of the Media Relations Agency of the Year” in 2010

The Stevie® Awards
- “PR Agency of the Year in Asia Pacific” in 2014-2020
- “PR Agency of the Year in Asia” in 2013-2019
- “Corporate Social Responsibility Program of the Year – [in] Asia Pacific” in 2016
- “Corporate Social Responsibility Program of the Year – [in] Asia” in 2016
- “Grand Stevie Awards Winner” in 2013
- “Award for Innovation in Community Relations or Public Service Communications” (APAC Stevie) in 2016

Communication Director
“Agency of the Year Award” in 2017, Asia Pacific Communication Award
“Agency of the Year Award” in 2016, Asia Pacific Excellence Awards

Corporate Governance Asia
- “Best Financial PR Firm – Asia” in 2011-2018

Others
- “Enterprise Market Leadership Awards” by Hong Kong Institute of Marketing in 2020
- “Investment in People” by Enterprise Asia in 2016
- “SME CSR” by Enterprise Asia in 2016
- “Best Integrated Marketing Case in PR Campaign” by P&G Taiwan Limited in 2010 & 2011
- “Investment in People Award” by Enterprise Asia in 2009
 

Awards Received by Chairman of SPRG, Mr Richard Tsang

  • Gold Stevie® Lifetime Achievement Award, part of the 2019 International Business Awards®
  • Silver Stevie® Lifetime Achievement Award, part of the 2018 International Business Awards®
  • “Agency Leader of the Year” by Mumbrella Asia 2017
  • Distinguished Professional of the Year Award at the 3rd Hong Kong Public Relations Awards 2016 organised by Hong Kong Public Relations Professionals' Association
  • “Innovator 25 Asia-Pacific 2016” by The Holmes Report
  • Included in PRWeek’s Global Power Book 2015, 2016 and 2017
  • Listed in “2015 Debrett’s Hong Kong 100” – The100 Most Influential People in Hong Kong
  • “Asia Power List 2014 – The 50 Most Influential People in PR” by PRWeek Asia
  • “Outstanding Individual Achievement” at the 2012 Asia-Pacific SABRE Awards
  • 2009 “The Most Outstanding Professionals in the Public Relations Sector”, presented by the PRC, Management Science Research Institute and the Association for the Promotion of Competitiveness of PRC Enterprises  
  • “Asia Pacific Entrepreneurship Awards – Outstanding Entrepreneurship Awards” by Enterprise Asia 2009 and 2016
  • “Excellence in Achievement of World Chinese Youth Entrepreneurs”, presented by the Yazhou Zhoukan and World Federation of Chinese Entrepreneurs Organisation in 2009
  • 2008 “Outstanding Leaders of Reform & Innovation”, presented by China International Economic Development Research Centre
  • 2008 Great Wall “Patriotic Contribution Award”
  • “The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award”, organised by the Institute of Industrial Economics of Chinese Academy of Social Services and the China Development Research Institution, et al. in 2006
  • 2006 “China Enterprise Award for Creative Businessmen”, presented by China Marketing Association and China Enterprise News
  • 2003 “Young Entrepreneur Award” – DHL/SCMP Hong Kong Business Awards
  • Honoured member of the “International Who’s Who of Professionals”, presented by the Who’s Who Historical Society