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Strategic Public Relations Group Limited

Richard Tsang, Chairman
Richard Tsang
Chairman

CONTACT INFORMATION

www.sprg.asia
Hong Kong, China
24/F, Admiralty Centre I
18 Harcourt Road
Hong Kong, Special Administrative Region
China
Country Code: 852
(T) 2864 4818
(F) 2114 4948
Beijing, China
Room 1005, The Exchange Beijing,
No.118, Jianguo Road(yi), Chaoyang District,
Beijing, PRC 100022
China
Country Code: 86
(T) 86-10-8580 4258
(F) 86-10-8589 1963
Guangzhou, China
Room 1809, Dongshan Plaza
69 Xianlie Road Central
Guangzhou, PRC 510095
China
Country Code: 86
(T) 86-20-8732 0963
(F) 86-20-8732 1315
Shanghai, China
Room 1101, United Plaza
No.1468 West Nanjing Road
Shanghai, PRC 200040
China
Country Code: 86
(T) 86-21-6247 9988
(F) 86-21-6247 8880
Shanghai, China
Room 07, 14/F, Suncome Cimic Tower, No.800 Shangchen Road,
Pudong New District,
Shanghai, PRC 200122
China
Country Code: 86
(T) 86-21-5196 3987
(F) 86-21-5196 3979

CONTACT(S)

Richard Tsang, Chairman
Hong Kong, Special Administrative Region
China
(T) 2864 4818
(F) 2114 4948
(E) richard.tsang@sprg.com.hk
Eveline Wan, Senior Director, Asia
Hong Kong, Special Administrative Region
China
(T) 2864 4822
(F) 2114 4948
(E) eveline.wan@sprg.com.hk

Agency Profile

Established in 1995, Strategic Public Relations Group (“SPRG”) is one of the largest Asian independent public relations networks in Asia and the largest public relations consultancy in Hong Kong.  It has been named “Asia Pacific Network of the Year” by Campaign, “PR Agency of the Year in Asia”, “Grand Stevie Awards Winner” at The Stevie® Awards, “Greater China Independent Agency of the Year (Silver)” by Campaign, “Asia Pacific Corporate Consultancy of the Year”, “Asia Pacific Financial Consultancy of the Year” and “Hong Kong Consultancy of the Year” by The Holmes Report, and “Local Hero – PR Agency of the Year” and “Local Hero - Media Relations Agency of the Year” by Marketing magazine.  It has also been named as “The Most Influential Public Relations Consultancy in the PRC”.

With over 320 professionals, it provides a comprehensive suite of world-class public relations services including investor relations, IPO management and corporate communications for financial institutions, statutory bodies and associations as well as brand building, government relations and public affairs. What’s more, our marketing communications capabilities extend to the automobile, IT, healthcare and pharmaceutical industries, digital media, lifestyle and fashion, sports, hospitality and tourism, and M.I.C.E. along with the property development sector.  In addition, the Group provides expert services in product promotions, CSR communications, corporate affairs, media relations, event management, issue/crisis management, media and presentation skills training as well as editorial support and production of collaterals.

Apart from leading the IPO communications market (completed 440 IPO communications projects since 2000, claiming an average of around 25% of the market share each year), SPRG also has a portfolio of retainer clients comprising over 170+ listed companies in Hong Kong – the largest among the Territory’s PR agencies. Backed by professionals with extensive experience in financial media, financial analysis, accounting, banking, public relations and marketing, our 230+ strong PR professional team in Hong Kong and China is ready to provide clients with tailored investor and public relations services including “talk of the town” events that help achieve their marketing and promotional objectives.

AREAS OF EXPERTISE

  • Investor and Financial Relations
  • Technology
  • Sponsorship
  • Consumer Products
  • Cultural
  • Entertainment
  • Automotive
  • Fashion/Lifestyle
  • Food, Beverage & Spirits
  • Healthcare-Pharmaceuticals
  • Hospitality & Travel
  • Manufacturing
  • Not for Profits
  • Professional Services
  • Retail
  • Sports Marketing
  • Construction & Construction Materials
  • Logistics
  • Natural Resources
  • Property
  • Infant Products
  • Gaming

SERVICES

  • Community Relations
  • Corporate Social Responsibility
  • Crisis & Issues Management & Communication
  • Digital + Marketing Communications
  • Editorial Services
  • Financial + Investor Relations
  • Issues management
  • Marketing / Brand ID
  • Media Relations
  • Promotions & Event Management
  • Reputation Measurement & Management
  • Research & Analysis
  • Sponsorship Management
  • Stakeholder Engagement & Relations
  • Strategic Counsel
  • Public Affairs
  • Government Relations

SELECTION OF CLIENTS

  • AAC Technologies Holdings Inc.
  • Ascendas Singbridge
  • Bank J. Safra Sarasin Ltd, Hong Kong Branch
  • China Mengniu Dairy Co. Ltd.
  • Deloitte Touche Tohmatsu
  • Dow Corning Corporation
  • Esprit Holding Ltd.
  • Google China
  • K.Wah International Holdings Ltd.
  • KFC - Birdland (Hong Kong) Ltd.
  • Lenovo Group Ltd.
  • Merck
  • Onyx Hospitality Group
  • Sun Art Retail Group Ltd.
  • United Company RUSAL Plc.
  • Xtep International Holdings Ltd
  • ZTE Corporation

Awards of Distinction

The Holmes Report
- "Corporate Consultancy of the Year" in 2017
- “Asia Pacific Financial Consultancy of the Year” in 2011
- “Hong Kong Consultancy of the Year” in 2009

Campaign
- “Greater China Independent Agency of the Year” in 2012
- “Asia Pacific Network of the Year” in 2010

Marketing magazine
- “Local Hero of the Public Relations Agency of the Year” in 2010-2013 & 2016
- “Best of Show – Agency” (PR Awards) in 2016
- “Best Crisis Management Team” (PR Awards) in 2014
- “Local Hero of the Media Relations Agency of the Year” in 2010

The Stevie® Awards
- “PR Agency of the Year in Asia Pacific” in 2014-2017
- “PR Agency of the Year in Asia” in 2013-2017
- “Corporate Social Responsibility Program of the Year – [in] Asia Pacific” in 2016
- “Corporate Social Responsibility Program of the Year – [in] Asia” in 2016
- “Grand Stevie Awards Winner” in 2013
- “Award for Innovation in Community Relations or Public Service Communications” (APAC Stevie) in 2016

Communication Director
“Agency of the Year Award” in 2017, Asia Pacific Communication Award
“Agency of the Year Award” in 2016, Asia Pacific Excellence Awards

Corporate Governance Asia
- “Best Financial PR Firm – Asia” in 2011-2016

Others
- “Investment in People” by Enterprise Asia in 2016
- “SME CSR” by Enterprise Asia in 2016
- “Best Integrated Marketing Case in PR Campaign” by P&G Taiwan Limited in 2010 & 2011
- “Investment in People Award” by Enterprise Asia in 2009
 

Awards Received by Chairman of SPRG, Mr Richard Tsang

•  Silver Stevie® Lifetime Achievement Award, part of the 2018 International Business Awards®
• “Agency Leader of the Year” by Mumbrella Asia 2017
• Distinguished Professional of the Year Award at the 3rd Hong Kong Public Relations Awards 2016,
  organised by Hong Kong Public Relations Professionals' Association
• “Innovator 25 Asia-Pacific 2016” by The Holmes Report
• Included in PRWeek’s Global Power Book 2015, 2016 and 2017
• Listed in “2015 Debrett’s Hong Kong 100” – The100 Most Influential People in Hong Kong
• “Asia Power List 2014  - The 50 Most Influential People in PR” by PRWeek Asia
• “ Outstanding Individual Achievement” at the 2012 Asia-Pacific SABRE Awards
•  2009 “The Most Outstanding Professionals in the Public Relations Sector”, presented by the PRC
   Management Science Research Institute and the Association for the Promotion of Competitiveness
   of PRC Enterprises   
•  “Asia Pacific Entrepreneurship Awards – Outstanding Entrepreneurship Awards” by Enterprise Asia
   2009 and 2016
•  “Excellence in Achievement of World Chinese Youth Entrepreneurs”, presented by the Yazhou
   Zhoukan and World Federation of Chinese Entrepreneurs Organisation in 2009
•  2008 “Outstanding Leaders of Reform & Innovation”, presented by China International Economic
   Development Research Centre
•  2008 Great Wall “Patriotic Contribution Award”
•  “The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award”, organised by the Institute of
   Industrial Economics of Chinese Academy of Social Services and the China Development Research
   Institution, et al. in 2006
•  2006 “China Enterprise Award for Creative Businessmen”, presented by China Marketing Association
   and China Enterprise News
•  2003 “Young Entrepreneur Award” - DHL/SCMP Hong Kong Business Awards
•  Honoured member of the “International Who’s Who of Professionals”, presented by the Who’s Who Historical Society