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Strategic Public Relations Group Limited (Taiwan)

Richard Tsang, Chairman
Richard Tsang
Chairman

CONTACT INFORMATION

www.sprg.com.tw
Taipei, Taiwan
Unit 503, 5F, No. 112, Sec. 1, Zhongxiao E. Rd.,
Jhongjheng District, Taipei City, Taiwan (Postal Code: 10052)
Taipei
Taiwan
Country Code: 886
(T) 2-2394 9002
(F) 2-2394 9055

CONTACT(S)

Richard Tsang, Chairman
Taipei
Taiwan
(T) (852) 2864 4818
(F) (852) 2114 4948
(E) richard.tsang_tw@sprg.com.hk
Eveline Wan, Executive Director
Taipei
Taiwan
(T) (852) 2864 4822
(F) (852) 2114 4948
(E) eveline.wan_tw@sprg.com.hk

Agency Profile

Founded in 1995, Strategic Public Relations Group (“SPRG”) is one of the largest public relations networks in Asia Pacific and a leading Hong Kong public relations consultancy. It has 250 professionals working across 18 member offices, including an associate company in Australia.  There are 210 staffs in Greater China alone, offering its clients brand building and marketing communications capabilities span different sectors and industries – automobile, IT, healthcare and pharmaceutical, lifestyle and fashion, sports, hospitality and tourism, M.I.C.E. and property development sectors. What’s more, SPRG also provides comprehensive PR services in investor relations, IPO management and corporate communications for financial institutions, statutory bodies and associations, as well as government relations and public affairs.  SPRG is recongised for its dedication to excellence, including “Network/Agency of the Year” titles from The Holmes Report, Campaign Asia, Marketing magazine, The Stevie® and Communications Director.  It has also been named as “Greater China Independent Agency of the Year”.  In addition to the winning client campaigns and CSR/non-industry recognition, altogether SPRG has garnered to date over 490 esteemed global and regional awards/accolades.

 

SPRG Taiwan’s General Manager, Nancy Huang has over 30 years of PR/marketing experiences and was among the very first batch PR practitioners in Taipei. SPRG set up its Taipei office in 2005.  The award-winning team offers its clients tailored marketing and corporate communication services for clients that span across a wide range of industry sectors.  The team is particularly strong in CSR, healthcare/pharmaceutical communications, and devising creative, storytelling campaigns for consumers and FMCG clients.  Other service offerings include corporate image and brand building, marketing promotion, project management, media relations and crisis management.  Whether it is a localised function or campaign of international exposure, the team will utilise its extensive experience, solid local connection, industry knowledge and professional expertise to provide clients with the most effective, result-oriented PR advisory, activity planning services, as well as building up local stakeholders connection and business development.

AREAS OF EXPERTISE

  • Sponsorship
  • Healthcare-Pharmaceuticals
  • Consumer Products
  • Cultural
  • Entertainment
  • Environmental Communications
  • Fashion/Lifestyle
  • Food, Beverage & Spirits
  • Hospitality & Travel
  • Not for Profits
  • Professional Services
  • Property
  • Research
  • Retail
  • Sports Marketing

SERVICES

  • Community Relations
  • Corporate Social Responsibility
  • Crisis & Issues Management & Communication
  • Digital + Marketing Communications
  • Editorial Services
  • Financial + Investor Relations
  • Issues management
  • Marketing / Brand ID
  • Media Relations
  • Media Monitoring & Analysis
  • Promotions & Event Management
  • Reputation Measurement & Management
  • Research & Analysis
  • Sponsorship Management
  • Stakeholder Engagement & Relations
  • Strategic Counsel

SELECTION OF CLIENTS

  • Allergan Asia Ltd
  • Eli Lilly and Company (Taiwan), Inc.
  • JCB International (Taiwan) Co., Ltd.
  • Lianhwa Foods Corporation
  • Menarini Asia Pacific Holdings Pte, Ltd.
  • Merck
  • Procter & Gamble Taiwan Ltd.
  • Uni-President Enterprises Corporation
  • ZESPRI International (Asia) Limited

Awards of Distinction

Awards Garnered by SPRG Taiwan
Campaign
- “Certificate of Excellence – Nonprofit Campaign of the Year” (HOPE Foundation for Cancer Care) in 2013
- “Certificate of Excellence – Corporate Social Responsibility Campaign of the Year – Social Education & Philanthropy Awards” (Uni-President Health Foundation of Millenary Love) in 2010

Marketing magazine
- “Bronze – Best Event for a Targeted Community” (Ronald McDonald House Charities) (Marketing Events Awards) in 2014

The Stevie® Awards
- “Silver Stevie – Marketing – Consumer Products – Asia” in 2013
- “Bronze Stevie – Public Service – All Other Regions (2013)” (HOPE Foundation for Cancer Care) in 2013

Others
- “Distinguished Award for Corporate Communications (Ronald McDonald House Charities, Taiwan) – Merit by the Foundation of Public Relations in 2014
- “Winner – NGO Engagement” (HOPE Foundation for Cancer Care) by PublicAffairsAsia in 2013
- “Distinguished Award for Corporate Communications” by the Foundation of Public Relations in 2012

 

Awards of Distinction for SPRG
The Holmes Report
- "Corporate Consultancy of the Year" in 2017
- “Asia Pacific Financial Consultancy of the Year” in 2011
- “Hong Kong Consultancy of the Year” in 2009

Campaign
- “Greater China Independent Agency of the Year” in 2012
- “Asia Pacific Network of the Year” in 2010

Marketing magazine
- “Local Hero of the Public Relations Agency of the Year” in 2010-2013 & 2016
- “Best of Show – Agency” (PR Awards) in 2016
- “Best Crisis Management Team” (PR Awards) in 2014
- “Local Hero of the Media Relations Agency of the Year” in 2010

The Stevie® Awards
- “PR Agency of the Year in Asia Pacific” in 2014-2022
- “PR Agency of the Year in Asia” in 2013-2019, 2021-2022

- “Corporate Social Responsibility Program of the Year – Asia Pacific” in 2016
- “Corporate Social Responsibility Program of the Year – Asia” in 2016
- “Grand Stevie Awards Winner” in 2013
- “Award for Innovation in Community Relations or Public Service Communications” (APAC Stevie) in 2016

Communication Director
- “Agency of the Year” in 2017, Asia Pacific Communication Awards
- “Agency of the Year” in 2016, Asia Pacific Excellence Awards
Corporate Governance Asia
- “Best Financial PR Firm – Asia” in 2011-2018

Others
- “Enterprise Market Leadership Awards” by Hong Kong Institute of Marketing in 2020
- “Investment in People” by Enterprise Asia in 2016
- “SME CSR” by Enterprise Asia in 2016
- “Best Integrated Marketing Case in PR Campaign” by Procter & Gamble Taiwan Limited in 2010 & 2011
- “Investment in People Award” by Enterprise Asia in 2009
 

Awards Received by Chairman of SPRG, Mr Richard Tsang

  • Hong Kong Institute of Marketing ("HKIM"), HKIM Hall of Fame 
  • Gold Stevie® Lifetime Achievement Award, part of the 2019 International Business Awards®
  • Silver Stevie® Lifetime Achievement Award, part of the 2018 International Business Awards®
  • “Agency Leader of the Year” by Mumbrella Asia 2017
  • Distinguished Professional of the Year Award at the 3rd Hong Kong Public Relations Awards 2016,
    organised by Hong Kong Public Relations Professionals' Association
  • “Innovator 25 Asia-Pacific 2016” by The Holmes Report
  • Included in PRWeek’s Global Power Book 2015, 2016 and 2017
  • Listed in “2015 Debrett’s Hong Kong 100” – The100 Most Influential People in Hong Kong
  • “Asia Power List 2014  - The 50 Most Influential People in PR” by PRWeek Asia
  • “Outstanding Individual Achievement” at the 2012 Asia-Pacific SABRE Awards
  • 2009 “The Most Outstanding Professionals in the Public Relations Sector”, presented by the PRC Management Science Research Institute and the Association for the Promotion of Competitiveness of PRC Enterprises   
  • “Asia Pacific Entrepreneurship Awards – Outstanding Entrepreneurship Awards” by Enterprise Asia 2009 and 2016
  • “Excellence in Achievement of World Chinese Youth Entrepreneurs”, presented by the Yazhou Zhoukan and World Federation of Chinese Entrepreneurs Organisation in 2009
  • 2008 “Outstanding Leaders of Reform & Innovation”, presented by China International Economic Development Research Centre
  • 2008 Great Wall “Patriotic Contribution Award”
  • “The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award”, organised by the Institute of Industrial Economics of Chinese Academy of Social Services and the China Development Research Institution, et al. in 2006
  • 2006 “China Enterprise Award for Creative Businessmen”, presented by China Marketing Association and China Enterprise News
  • 2003 “Young Entrepreneur Award” - DHL/SCMP Hong Kong Business Awards
  • Honoured member of the “International Who’s Who of Professionals”, presented by the Who’s Who Historical Society