Doing Business In - Middle East

Why public relations?
Because it’s the most effective and powerful way to put your organization’s point across your target audiences… it creates buzz around your name, product or services… it creates a positive publicity… it can change public opinion… it can protect your reputation in a crisis… it can makes you the leading authority in your field…

Why use an agency?
Because an agency brings in a valuable insight from their valued and in-depth experience across a wide portfolio of Clients… An Agency provides context, perspective and local expertise combined with all of the necessary relationships in place… Based on which criteria you choose your PR agency.

When selecting a PR Agency in the Middle East a Client should look at:

• Ethics

• Transparency—fees / budgets/process, the feeling you can build a relationship based on trust and transparency

• Reputation with Media across the region in key target markets

• Responsiveness
   
• Client base and reputation with Clients in managing their regional PR
   
• Their ability to add real value
   
• Team / Management

• Professional membership/associations—internationally, regionally, locally

• Agency successes/Case Studies illustrating actual activities and results
   
• Presence in the market/longevity/growth/business plans

• Being as passionate and committed as you are about your business in the region